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Which clippings match 'Interactive Adventure' keyword pg.1 of 1
25 FEBRUARY 2012

Mercedes: Escape the Map

"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.

The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."

(Creativity Online)

Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.



2011 • Abbott Mead Vickers BBDO London • adadvertising campaignaugmented reality • Blippar • brand • bus advertising • C 63 AMG Coupe • carcar ad • Carl Erik Rinsch • cover wrap • crack the clues • escape • Escape the Map • free commuter newspaper • Google StreetViewHong Konginteractiveinteractive adventureinteractive advertisinginteractive videoiPhone appmap • Mercedes Benz • Metro (newspaper) • newspaperstory worldStreetViewtrappedUKvisual literacyvisualisation • win the car • younger consumer • YouTube Homepage Takeover


Simon Perkins
20 DECEMBER 2010

Deliver Me To Hell: Hell Pizza Interactive Zombie Adventure

"Hell Pizza in New Zealand entered the twilight zone with the Hell Pizza Interactive Zombie Adventure, launched on YouTube on July 30, 2010. 'Deliver Me To Hell' is set in a world in which Christchurch has been over run by bloodthirsty flesh–seeking zombies. Steve (Dj Iwikau) at Hell Pizza must get a $15 smoky barbecue sauce Lust pizza order over to a stranded woman on a container in Avonhead. Along the way he must navigate zombies, work out whether to take a passenger (Ben Edwards), navigate shortcuts and get to the girl (Emily Trenberth)."

(Duncan Macleod, The Inspiration Room)



2010adadvertadvertisingAotearoa New Zealand • Ben Edwards • branching narrativechoose your own adventureChristchurchcommercial • Deliver Me To Hell • Dj Iwikau • Emily Trenberth • film • Hell Pizza • Hell Pizza Interactive Zombie Adventure • humourInspiration Roominteractiveinteractive adventureinteractive advertisinginteractive narrativeinteractive storyinteractive YouTube video • Little Sister Films • Logan McMillan • moviepizzashort filmTVC • twilight zone • video agency • video productionviralYouTubezombie


Simon Perkins

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