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Which clippings match 'Kelloggs' keyword pg.1 of 1
10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

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TAGS

360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2010

BFI gets Halas & Batchelor animation archive

"the husband and wife–run Halas & Batchelor, sometimes called the British Disney–which for more than 50 years produced adverts, public information pieces, feature films, TV cartoons and serious award–winning animation respected the world over.

Today, 15 years after the studio's last release, the British Film Institute will announce that it has been given the Halas & Batchelor archive, including film prints, stills, scripts, correspondence and original cells. It is the largest ever single donation of British animation and was welcomed as 'an extraordinarily rich gift' by the BFI director, Amanda Nevill. 'We look forward to working on ensuring these films and artefacts are enjoyed by the widest possible group of people in years to come,' she said. ...

Curator Jez Stewart hopes that the BFI will be now be able to open up Halas & Batchelor to new generations of animation fans and practitioners. Aardman Animation's Nick Park said he had fond memories of watching the company's animated educational films at school. 'They have always been part of my life,' he said. 'John Halas was the judge on the first animated competition I ever entered–I didn't win, but admired him and looked up to him as a great figure in British animation.'"

(Mark Brown, 3 December 2010, The Guardian)

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19401954advertadvertising • Amanda Nevill • Animal Farm (1954)animationart historyartefactBFIBritainBritish animationBritish Film Institutecartooncollectioncommercial • Corn Flakes • donationfeature filmfilm • film print • Halas and BatchelorheritagehistoryJohn HalasJoy BatchelorKelloggsLondon • pioneers • political allegorypublic informationpublic information filmscript • stills • studioTVVivien HalasWalt Disney

CONTRIBUTOR

Simon Perkins
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