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Which clippings match 'Georgia Institute Of Technology' keyword pg.1 of 1
16 JULY 2011

How and When Prototyping Practices Affect Design Performance

"How does the structure of prototyping practice affect learning, motivation, and performance? In this talk, I will describe research on iteration and comparison, two key principles for discovering contextual design variables and their interrelationships. We found that, even under tight time constraints when the common intuition is to stop iterating and start refining, iterative prototyping helps designers learn. Our results also demonstrate that creating and receiving feedback on multiple prototypes in parallel – as opposed to serially – leads to more divergent concepts, more explicit comparison, less investment in a single concept, and better overall design performance. This talk highlights relevant research in cognitive and social psychology and shares the results of our preliminary design studies."

(Steven Dow, 19 November 2009, Google Tech Talk)

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TAGS

applied researchcognitive psychology • common intuition • conceptualisation • contextual design • creative problem solvingd.school • Dan Schwartz • design performance • design studiesdesign thinkingdesignersdivergent conceptseggenquiryexperimentation • functional fixedness • Georgia Institute of Technology • GoogleTechTalk • HCIhuman-centred computinghuman-computer interactionhypothesisindustrial engineeringintuitioniteration • iteration and feedback • iterative designiterative prototyping • Karl Duncker • learning • parallel prototyping • problem solving researchproblem-solvingprototyping • prototyping practices • psychologyreal-world design • refinement • Scott Klemmerserial prototypingsocial psychologyStanford University • Steven Dow • theory buildingUniversity of Iowa

CONTRIBUTOR

Simon Perkins
30 OCTOBER 2010

Media literacies are neither intuitive nor passive

"Conventions in media serve as a kind of shorthand between creator and audience: In order to understand and enjoy novels, films, theaters, audiences must be able to 'read' the conventions of these media. Though early filmgoers did not understand that the train coming toward them in the Lumiere Brothers' L'Arrivée d'un train à La Ciotat (1895) was merely a projected moving image on a two–dimensional surface, today's cinema audiences are accustomed to the language of film. Media consumers frequently take these conventions for granted, yet, as Sturken and Cartright have pointed out; media literacies are neither intuitive nor passive. Producers invent conventions and visual languages with which viewers must actively engage in order to construct meaning (2001). Audiences must become complicit in these conventions, engaging in what Janet Murray describes as the 'active creation of belief' (1997, 110)."

(Celia Pearce, Georgia Institute of Technology)

Celia Pearce. 'Spatial Literacy: Reading (and Writing) Game Space'

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TAGS

1895 • active creation of belief • another dimensionarriving trainaudienceCelia Pearcecinemacommunication • construct meaning • conventions • conventions in media • Georgia Institute of TechnologyheterotopiaJanet Murray • L Arrivee d un train en gare de La Ciotat • language of film • Lisa Cartwright • Lumiere Brothers • Marita Sturken • mediamedia literaciessilent filmspectacletraintrain arrivaltrain stationvisual communicationvisual depictionvisual languagevisual literacy

CONTRIBUTOR

Simon Perkins
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