"Who hasn't, at least for a moment, thought a Choose Your Own Adventure book would be fun to write? It's like making a game out of words. Branching narratives are a surprisingly natural approach to make books interactive. But they're a logistical nightmare. Multiple storylines? Converging plots? How could you keep even a simple story straight? ...
Now, inkle is making their internal compositional software available to the public free as an HTML5 web app called inklewriter. So, without any coding expertise at all, and without much preplanned plot, either, you can simply start typing an interactive novel."
(Mark Wilson, Co.Design)
"Hell Pizza in New Zealand entered the twilight zone with the Hell Pizza Interactive Zombie Adventure, launched on YouTube on July 30, 2010. 'Deliver Me To Hell' is set in a world in which Christchurch has been over run by bloodthirsty flesh-seeking zombies. Steve (Dj Iwikau) at Hell Pizza must get a $15 smoky barbecue sauce Lust pizza order over to a stranded woman on a container in Avonhead. Along the way he must navigate zombies, work out whether to take a passenger (Ben Edwards), navigate shortcuts and get to the girl (Emily Trenberth)."
(Duncan Macleod, The Inspiration Room)
"Choice of Games is a small partnership dedicated to producing high-quality, text-based, multiple-choice games. We produce games in house, including Choice of the Dragon and Choice of Broadsides."
(Heather Albano, Adam Strong-Morse)
"An interactive sexual health film aimed at encouraging young people to choose condoms has been launched by NHS Choices and NHS Bristol.
'Condom, no condom?' allows viewers to direct the storyline and shows the consequences of using or not using a condom.
The film, which is on YouTube, follows a group of young party-goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom.
Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner."
(Department of Health, 14 October 2010 , UK)
"Nottingham based filmmaker Simon Ellis has been making quality short films for ages now. His latest short 'Soft' won a TON of awards including being nominated for a BAFTA.
He's recently finished directing a commercial for a big anti knife campaign that will be running both online and on TV. The online commercial is different in that it's interactive, allowing the viewer to decide the destiny of the main character.
The key to this is it puts you slap bang in the centre of a world and you decide what choices the main character makes. Through great acting and camera-work, the result is something very effective. The point is to show you the consequences of the multitude of different choices when it comes to knife crime."
(BritFilms TV, 2009)