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04 APRIL 2014

YouTube: new forms of community, expression, identity, interaction

"This is the third lecture in a series titled 'Digital Natives,' referring to the generation that has been raised with the computer as a natural part of their lives, especially the young people who are currently in schools and colleges today. The series seeks to understand the practices and culture of the digital natives, the cultural implications of their phenomenon and the implications for education to schools, universities and libraries.

According to Wesch, it took tens of thousands of years for writing to emerge after humans spoke their first words. It took thousands more before the printing press appeared and a few hundred again before the telegraph did. Today a new medium of communication emerges every time somebody creates a new web application. 'A Flickr here, a Twitter there, and a new way of relating to others emerges,' Wesch said. 'New types of conversation, argumentation and collaborations are realized.'

Enter YouTube, which is not just a technology. 'It's a social space built around video communication that is searchable, taggable and mashable,' Wesch said. 'It is a space where identities, values and ideas are produced, reproduced, challenged and negotiated in new ways.'"

(Library of Congress, 22 May 2008)

Fig.1 Michael Wesch, 23 June 2008, Library of Congress []



2008amateur cultural production • anthenticity crisis • anthropologyappropriation • AtheneWins • authenticity • Bomb Iran (song) • Charlie Bit My Finger (2007) • Chevrolet Tahoe • Chevycollaborative productioncommunication mediumcommunity building • connection without constraint • context collapse • cultural anthenticity • demassified mediadigital ethnographydigital nativedigital texts • Dragostea Din Tei • fakesterflash frameFlickr • gaming the system • Gary Brolsma • global connectivity • Hi YouTube • home videohuman interaction • identity negotiation • identity performanceidentity production • illumistream • individualism • Kansas State University • Lawrence LessigLibrary of Congress • LisaNova • LonelyGirl15 • MadV • Marshall McLuhanmedia culture • media ecology • mediascapemediated culturememeMichael Weschnetworked individualismnetworked production • new forms of community • new forms of expression • new forms of identity • new forms of interactionnew media • new types of conversation • new ways of engaging • new ways of relating to others • Numa Numa (video) • participant observationparticipatory mediaprinting press • re-taking identity • reappropriation • Regina Spektor • remix cultureremixingRobert Putnam • seriously playful participatory media culture • sharingsocial space • Soulja Boy (video) • telegraph • user-generated content • video communication • video lecturevideo sharingvlogweb applicationwebcamYouTube


Liam Birtles

Fictional web series exploits YouTube 'video response' feature

"It began with a lonely girl reaching out to the world from her bedroom. lonelygirl15 flipped on her webcam on June 16th, 2006, and in the course of a few short months millions rallied around her cry for help. Her parents followed a strange religion, the Hymn of One, and were preparing lonelygirl15, Bree, for a mysterious ceremony. With the help of her friend Daniel, and a passionate community of online friends, Bree exposed the true nature of her parent's religion, and fled for her life."
(EQAL, Inc.)

[lonelygirl15 exploits the YouTube 'video response' feature. In doing so it enables multiple independent video clips to be associated with each other to form a single interactive narrative 'web series'.]



2006Amanda GoodfriedBreeconfession • Danielbeast • fictionGreg Goodfriedinteractive narrativeJessica RoseLG15LonelyGirl15mediumMiles Beckettonline dramaRamesh Flindersresponseself-shotsvideo responsevlogweb serieswebisode • Yousef Abu-Taleb • YouTube


Simon Perkins
28 AUGUST 2006

Online Video Publishing Tool Exploited To Present Non-Linear Narrative

Users of the online video publishing tool YouTube are using the environment to discuss the events of their unfolding relationship. They are exploiting the response/reply aspect of the tool to create a dialogue of video exchanges. The two protagonists Bree and Daniel discuss their problems (generally centred on their ideological differences: Bree is Christian and Daniel is not) while their commentators look on and respond through their own video responses. The constellation of user responses is redefining the publishing and community aim of the tool into a platform for evolving ad–hoc personal narratives that in this case centres on teenage angst and intrigue.


24 AUGUST 2006

Viral Marketing: Video-blogging Cited As Catalyst For Webcam Sales

"[Melody] Oliveria created what's known on the Internet as a 'viral video' – something that spreads as fast as the flu and gets talked about just as much. Some viral videos are goofy; some are just strange. But an increasing number are of average people talking about products they like. It's the ultimate word of mouth.

'A lot of people who saw that video probably thought you were working for Logitech,' Hughes asked Oliveria. 'Some people asked me if I was working for them, figuring I was being paid for it, but I wasn't,' she said.

But after Oliveria's viral video explosion, sales of Logitech webcams more than doubled on

That gets the attention of marketers, who last year spent [USD] $12 billion on Internet advertising – up 30 percent from the year before. This was an advertisement that got results … for free.

'There's that old phrase, if you can't beat them, join them. Well, marketers are trying to join them quite desperately,' says new media consultant Joseph Jaffe."
(John Kreiser, 4 August 2006)




2006amateur videoAmazon.comappearanceaugmentationblog • BowieChick • CBS Newsconfessionconsumer endorsementdecorationdigital narcissismembellishmentemotions become commodified • endorsement • Logitech • mask • Melody Oliveria • outpouringsoverlayproduct endorsementrecommender culture • Sandra Hughes • self-shotsteenuser-generated contentvideo bloggervideo responsevideo-bloggerviralviral marketingvlogwebcamwebvideoYouTube

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