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23 FEBRUARY 2014

Jamie O'Neil: Skipping Slides (building cognitive maps)

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CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2012

Adrift in a shopping maze: it's a successful no-exit strategy

"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.

Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.

The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."

(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)

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TAGS

a sea of lampshades • adrift • Alan Penn • circulation • coathanger • cognitive map • confusing • customersdesigndirectional informationexperience design • floor plan • IKEA • Ikea stores • impulse buy • impulse purchase • layout • maze • mental imagenavigationno escape • no-exit • organising spacesprogrammatic spaceroutesensemakingsequence of spacesshopping experiencespatial designspatial literacyspatial narrative • spatial sequence • store • store designtrappedUniversity College London • Virtual Reality Centre for the Built Environment • wayfindingyou are here

CONTRIBUTOR

Simon Perkins
07 JANUARY 2012

The Revival of Psychogeography

"Psychogeography is hot. Guy Debord, founding member of Situationist International and the man who coined the term in 1955, defined the phenomenon as 'the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals'. In fact, psychogeography is the art of strolling, or just about anything that gets pedestrians off their predictable paths and leads them to a new awareness of the urban landscape. Recently we've seen a remarkable psychogeographic revival driven by several artistic urban projects and smartphone applications."

(Jeroen Beekmans, 4 January 2012, The Pop–Up City)

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TAGS

1955 • Adam Greenfield • Android appsappsart • art of strolling • artistic urban project • augmented reality • augmented sound • awarenesscitydaily routinederivedrift • Emilie Giles • encountersenvironmentescapeexploration • exploring the city • flaneur • forgotten places • geographical environment • Guy Debord • Inception app • Ingrid Burrington • interactive encounters • iPhoneiPhone app • iPhone apps • iPod Touch • Loneliness Map • lonely individuals • Lost London • mapmapping • missed connections • new technologiesperception of realityperformativityphenomena • Pratt Manhattan Gallery • predictable cities • psychogeographic experiences • psychogeographic explorations • psychogeographypublic spacerealityroute • Serendipitor • serendipitySituationist International • smartphone applications • smartphone apps • strollersurprisetechnology • unpredictable paths • urban landscapeurban mappingurban planningyou are here

CONTRIBUTOR

Simon Perkins
08 SEPTEMBER 2010

Wayfinding: the organization and communication of our dynamic relationship to space and the environment

"Wayfinding is the organization and communication of our dynamic relationship to space and the environment. Successful design to promote wayfinding allows people to: (1) determine their location within a setting, (2) determine their destination, and (3) develop a plan that will take them from their location to their destination. The design of wayfinding systems should include: (1) identifying and marking spaces, (2) grouping spaces, and (3) linking and organizing spaces through both architectural and graphic means."

(Center for Inclusive Design and Environmental Access, School of Architecture and Planning, University at Buffalo, The State University of New York)

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TAGS

architectural communication • boundarycirculationcognitive mapconceptual mapconceptual model • cues • design • destination • destination identificationdirectional information • districts • edgesenvironmentgraphic communicationgraphic deviceslegibilitylinkinglocalitylocationmarkersmental imagenavigationnavigational methodsnodeorganisation and communicationorganising spacesorientationpathperceptionrepetitionrhythmsignagespace • tactile marking systems • wayfindingwayfinding systemsyou are herezone

CONTRIBUTOR

Simon Perkins
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