"Dying metaphors. A newly invented metaphor assists thought by evoking a visual image, while on the other hand a metaphor which is technically 'dead' (e.g. iron resolution) has in effect reverted to being an ordinary word and can generally be used without loss of vividness. But in between these two classes there is a huge dump of worn-out metaphors which have lost all evocative power and are merely used because they save people the trouble of inventing phrases for themselves. Examples are: Ring the changes on, take up the cudgel for, toe the line, ride roughshod over, stand shoulder to shoulder with, play into the hands of, no axe to grind, grist to the mill, fishing in troubled waters, on the order of the day, Achilles' heel, swan song, hotbed. Many of these are used without knowledge of their meaning (what is a 'rift,' for instance?), and incompatible metaphors are frequently mixed, a sure sign that the writer is not interested in what he is saying. Some metaphors now current have been twisted out of their original meaning without those who use them even being aware of the fact. For example, toe the line is sometimes written as tow the line. Another example is the hammer and the anvil, now always used with the implication that the anvil gets the worst of it. In real life it is always the anvil that breaks the hammer, never the other way about: a writer who stopped to think what he was saying would avoid perverting the original phrase."
George Orwell (1950). "Shooting an Elephant and Other Essays", Secker & Warburg Publishers, UK.
"Ward's 'What Dreams May Come,' starring Robin Williams was nominated for production design in addition to winning an Academy Award for Best Visual Effects. The film, tells an epic love story of soul mates separated by death. The story would inspire Ward to envision the afterlife as a painted world, incorporating state-of-the-art, adapted, and entirely new visual effects technologies in an original, fully articulated, filmic view of imagined realms that may await us after death."
"While mass-mediated communication technologies have empowered the institutional, participatory media offer powerful new channels through which the vernacular can express its alterity. However, alternate voices do not emerge from these technologies untouched by their means of production. Instead, these communications are amalgamations of institutional and vernacular expression. In this situation, any human expressive behavior that deploys communication technologies suggests a necessary complicity. Insofar as individuals hope to participate in today's electronically mediated communities, they must deploy the communication technologies that have made those communities possible. In so doing, they participate in creating a telectronic world where mass culture may dominate, but an increasing prevalence of participatory media extends into growing webs of network-based folk culture. "
(Robert Glenn Howard, 2008)
1). Robert Glenn Howard (2008). "Electronic Hybridity: The Persistent Processes of the Vernacular Web" Journal of American Folklore, Volume 121, Number 480, Spring 2008, pp. 192-218. DOI: 10.1353/jaf.0.0012
"The social demassification of newspapers-targeting an audience of one-is made possible by physical demassification, and it is no less problematic. The immutability and mobility of print on paper across a society (ensuring that the 'same' news is available to everyone at roughly the same time) turns items into 'social facts'-common to a broad readership, not merely selected by individuals. If news items were gathered individually out of a vast data base, even if the resulting copy looked like a conventional newspaper, imitating its fold and front page headlines, it would lack the social significance that arises from editorial juxtaposition. A senator is disturbed to find his or her scandalous behavior splashed across the front page not because the story is news to him or her, but because it has become front-page news to 100,000 other people. The newspaper is essentially, as Anderson (1991) described it, a 'one-day best seller' (p. 35)-and, as with a best seller, the point is that 'everyone' is reading it. The personally tailored, genuinely unique 'newspaper' selected privately from a data base-the ultimate outcome of the social and physical demassification of the newspaper as we now know it-offers neither physical, nor social continuity. Each individual output would be no more than that-an individual output. The juxtaposition of the senator and the pork bellies would then be not a composite, if oblique, social fact, but merely a result of personal serendipity."
(John Seely Brown and Paul Duguid, p.24-25)
1). 'Lionel Luthor Reading Newspaper'
2). Brown, J. S. and P. Duguid (1994). "Borderline Issues: Social and Material Aspects of Design." Human-Computer Interaction 9: pp. 3-36.
"For me, it is a cause of some upset that more Anglophones don't enjoy language. Music is enjoyable it seems, so are dance and other, athletic forms of movement. People seem to be able to find sensual and sensuous pleasure in almost anything but words these days. Words, it seems belong to other people, anyone who expresses themselves with originality, delight and verbal freshness is more likely to be mocked, distrusted or disliked than welcomed. The free and happy use of words appears to be considered elitist or pretentious. Sadly, desperately sadly, the only people who seem to bother with language in public today bother with it in quite the wrong way. They write letters to broadcasters and newspapers in which they are rude and haughty about other people's usage and in which they show off their own superior 'knowledge' of how language should be. I hate that, and I particularly hate the fact that so many of these pedants assume that I'm on their side. When asked to join in a 'let's persuade this supermarket chain to get rid of their 'five items or less' sign' I never join in. Yes, I am aware of the technical distinction between 'less' and 'fewer', and between 'uninterested' and 'disinterested' and 'infer' and 'imply', but none of these are of importance to me. 'None of these are of importance,' I wrote there, you'll notice - the old pedantic me would have insisted on 'none of them is of importance'. Well I'm glad to say I've outgrown that silly approach to language. Oscar Wilde, and there have been few greater and more complete lords of language in the past thousand years, once included with a manuscript he was delivering to his publishers a compliment slip in which he had scribbled the injunction: 'I'll leave you to tidy up the woulds and shoulds, wills and shalls, thats and whiches &c.' Which gives us all encouragement to feel less guilty, don't you think?
There are all kinds of pedants around with more time to read and imitate Lynne Truss and John Humphrys than to write poems, love-letters, novels and stories it seems. They whip out their Sharpies and take away and add apostrophes from public signs, shake their heads at prepositions which end sentences and mutter at split infinitives and misspellings, but do they bubble and froth and slobber and cream with joy at language? Do they ever let the tripping of the tips of their tongues against the tops of their teeth transport them to giddy euphoric bliss? Do they ever yoke impossible words together for the sound-sex of it? Do they use language to seduce, charm, excite, please, affirm and tickle those they talk to? Do they? I doubt it. They're too farting busy sneering at a greengrocer's less than perfect use of the apostrophe. Well sod them to Hades. They think they're guardians of language. They're no more guardians of language than the Kennel Club is the guardian of dogkind.
The worst of this sorry bunch of semi-educated losers are those who seem to glory in being irritated by nouns becoming verbs. How dense and deaf to language development do you have to be? If you don't like nouns becoming verbs, then for heaven's sake avoid Shakespeare who made a doing-word out of a thing-word every chance he got. He TABLED the motion and CHAIRED the meeting in which nouns were made verbs. New examples from our time might take some getting used to: 'He actioned it that day' for instance might strike some as a verbing too far, but we have been sanctioning, envisioning, propositioning and stationing for a long time, so why not 'action'? 'Because it's ugly,' whinge the pedants. It's only ugly because it's new and you don't like it. Ugly in the way Picasso, Stravinsky and Eliot were once thought ugly and before them Monet, Mahler and Baudelaire. Pedants will also claim, with what I am sure is eye-popping insincerity and shameless disingenuousness, that their fight is only for 'clarity'. This is all very well, but there is no doubt what 'Five items or less' means, just as only a dolt can't tell from the context and from the age and education of the speaker, whether 'disinterested' is used in the 'proper' sense of non-partisan, or in the 'improper' sense of uninterested. No, the claim to be defending language for the sake of clarity almost never, ever holds water. Nor does the idea that following grammatical rules in language demonstrates clarity of thought and intelligence of mind. Having said this, I admit that if you want to communicate well for the sake of passing an exam or job interview, then it is obvious that wildly original and excessively heterodox language could land you in the soup. I think what offends examiners and employers when confronted with extremely informal, unpunctuated and haywire language is the implication of not caring that underlies it. You slip into a suit for an interview and you dress your language up too. You can wear what you like linguistically or sartorially when you're at home or with friends, but most people accept the need to smarten up under some circumstances - it's only considerate. But that is an issue of fitness, of suitability, it has nothing to do with correctness. There no right language or wrong language any more than are right or wrong clothes. Context, convention and circumstance are all.
I don't deny that a small part of me still clings to a ghastly Radio 4/newspaper-letter-writer reader pedantry, but I fight against it in much the same way I try to fight against my gluttony, anger, selfishness and other vices. I must confess, for example, that I find it hard not to wince when someone aspirates the word 'aitch'. ..."
(Stephen Fry, 4 November 2008)
Fig.1 Matthew Rogers (2010). 'Stephen Fry Kinetic Typography - Language'. http://rogerscreations.com/blog/?p=202