Not Signed-In
Which clippings match 'Girls' keyword pg.1 of 2
02 JULY 2014

Procter & Gamble use 'Like a Girl' viral to co-opt female consumers

"Procter & Gamble Co.'s Always today is launching 'Like a Girl,' a video ... that takes issue with generations of playground taunts about people running, throwing or fighting 'like a girl.' It asks: 'When did doing something 'like a girl' become an insult?'"

(Jack Neff, 26 June 2014, Advertising Age)

1
2

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2013

GoldieBlox uses gender politics to target consumers

"One of the most anti–feminist songs of the 1980s, 'Girls' by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.

The spot is a holiday promotion for GoldieBlox, a construction–themed board game that nearly doubled its Kickstarter goal in 2012. Game developer Debbie Sterling designed GoldieBlox to combine young girls' love of reading and characters with the engineering themes of toys typically more popular with boys, like Legos and erector sets. To that end, the ad features a massive Rube Goldberg scenario, designed by OK Go contraption collaborator Brett Doar. As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: 'It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains.'"

(David Griner, 19 November 2013, Adweek)

1
2

TAGS

2012adAdweekBeastie Boys • board game • Brett Doar • contraptionculture of pretty • Debbie Sterling • emotive manipulationempowerment themeengineering • engineering themes • feminist themesgender performance culturegender stereotypesgirl powergirls • GoldieBlox • interactive books • inventive power • Kickstarter • love of reading • magical contraption • OK Go • pink and prettyrepresentation of womenRube Goldberg machinetoy • toy company • young girlyoung women

CONTRIBUTOR

Simon Perkins
25 APRIL 2013

Maria, Mirabella: mixed live action and animation feature film

"A combined film about the two sisters, Maria and Mirabella, on their mission to find the Forest Fairy and rescue Quacky the frog, frozen in a block of ice, Skipirich the firefly, who has lost his ability to light up and Omide, the butterfly, who can not actually fly. They travel through the magic forest and after many adventures their rescue mission turns out well."

(Animator.ru)

1
2

TAGS

19812D animation • Adrian Stefanescu • Alexandrina Halic • animated feature film • anthropomorphic depiction • Boris Kotov • butterfly • Calugareanu Anda • cartoon characterscinematic technique • Cornel Popescu • Dan Ionescu • Eugen Doga • Eugene Agranovici • fireworm • forest • forest fairy • frog • Gilda Manolescu • girls • Grigore Vieru • iceIon Popescu-Gopo • larvae • Leonid Serebrennikov • Lev Milchin • live action and animation • magic forest • magical world • Maria • Medeea Marinescu • metamorphosis of animals • Mihai Constantinescu • Mirabella • Paula Radulescu • pupa • RomaniaRomanian • Romanian language • Romanian Radio and Television Orchestra • Russian language • sorceress • Soviet animation • Valentin Berestov • Viktor Dudko • Vladimir Kutuzov • Vocal Group 5T • woods

CONTRIBUTOR

Valeria Marti
20 NOVEMBER 2012

The Gashlycrumb Tinies: 26 varieties of misadventure

"The deaths in Edward Gorey's picture book, The Gashlycrumb Tinies, are funny in all these ways: 'G is for George smothered under a rug, H is for Hector done in by a thug ... M is for Maud who was swept out to sea, N is for Neville who died of ennui, O is for Olive run through with an awl, P is for Prue trampled flat in a brawl ... R is for Rhoda consumed by a fire...'

The Gashlycrumb Tinies is many things. It's a rhyming alphabet of 26 boys' and girls' names. It's a Dance of Death, detailing 26 varieties of misadventure. It's in a tradition of cruel comic verse: Hoffmann's Struwwelpeter, Belloc's Cautionary Tales, Graham's Ruthless Rhymes. It's a homage to the Victorian cult of childhood innocence and child mortality (eg Little Nell)."

(Tom Lubbock, 08 August 2008, The Independent)

Edward Gorey (1963). "The Gashlycrumb Tinies": or, "After the Outing".

1

2

TAGS

1963 • 26 • After the Outing • alphabetalphabet book • awl • bearblack humourboys • brawl • cartoon • Cautionary Tales (book) • child mortalitychildhood innocencechildrens bookchildrens book illustration • cruel comic verse • cult of childhood innocence • dance of death • dark comedydeath • deaths • Der Struwwelpeter (book) • Edward Gorey • ennui • firefunnygirlsgrizzly bear • Harry Graham • Heinrich Hoffmann • Hilaire Belloc • humourillustrationillustrative style • Little Nell • meet their ends • misadventure • names • nasty mishapspicture book • rhyming alphabet • rug • Ruthless Rhymes (book) • smothered • stupid deaths • The Gashlycrumb Tinies • thug • trampled • Victorianyoung child

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2012

Peggy Orenstein on our gender performance culture

"Peggy Orenstein ('Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie–Girl Culture') and Kaveri Subrahmanyam ('Digital Youth: The Role of Media in Development') had a conversation about girl culture and digital media for Googlers in Santa Monica on February 9, 2011. They were joined by Adriana Manago, who works with Kaveri at the Children's Digital Media Center (UCLA/CSULA)."
(About @Google Talks, 9 February 2011)

Fig.1 Kaveri Subrahmanyam talks to Peggy Orenstein about "Cinderella Ate My Daughter", About @Google Talks [18:24]

1

TAGS

Adriana Manago • Barbie Fashion Designer • boredomboys • bullying • chat roomCinderella • Cinderella Ate My Daughter • culture of prettydesiredigital mediadigital youthdoll playempowermentFacebookfeminismgendergender performance culture • girlhood • girlsGoogle Inc • Google Talks • identity • identity development • Kaveri Subrahmanyam • Lord and Taylor • market segmentationmedia literacy • media researcher • new medianew technology • nursery colours • overcoding • parent • Peggy Orenstein • performance cultureperformativitypinkpink and prettyplaying with dolls • popular zeitgeist • pornographyprettysextingsexual agencysexualisationsexualitysocial mediasocialisation • Tyler Clementi • young girl

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.