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Which clippings match 'People Magazine' keyword pg.1 of 1
11 MARCH 2013

Mobile Apps: the trouble with using 'Responsive Design'

"Amid an overwhelming amount of mobile options and solutions, it's easy to see why responsive design's singular code seems like an alluring universal panacea for mobile optimization. However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers. ...

The future of digital business depends primarily on mastering the mobile channel. Mobile's mushrooming numbers are due to the convenience of remote access and a new reliance upon the delivery of information when and where little to none was previously available. When developing your approach to engaging customers via mobile, it is key to ensure your strategy accounts for the rising expectations your customers have for this important channel.

Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals. While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences. A broader multi–screen approach designed dynamically by channel will enable the sort of customer experiences that yield higher engagement and contribute to overall success."

(Carin van Vuuren, 18 November 2012, Forbes)

TAGS

appconveniencecustomer experiencedesign principles • device-specific content display • differencedigital business • engaging customers via mobile • Forbes • Forrester • information delivery • interactive experienceLinkedInmagazinesmobile apps • mobile channel • mobile development • mobile experience • mobile optimisation • mobile site • mobile solutions • mobile strategy • multi-screenmultiple devicesnewspapers • one-web • People magazine • remote access • responsive design • responsive site • responsive web design • scale web content • screen size and orientation • screen sizes • singular code • smartphonetechnology solutionuse case • varying screen sizes • web development • web experience

CONTRIBUTOR

Simon Perkins
22 AUGUST 2010

Most video on the web is published using the H.264 format

"Adobe has repeatedly said that Apple mobile devices cannot access 'the full web' because 75% of video on the web is in Flash. What they don't say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web's video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others."

(Steve Jobs, April 2010)

Fig.1 video of iPhone mugging attempt on Steven Levy's phone.

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TAGS

2010ABCAdobe FlashAdobe SystemsAppleCBSCNNCODECcontentconvergence • ESPN • FacebookFox NewsH.264HTML5 • iPads • iPhoneiPodmobile device • MSNBC • National Geographic Magazine • NetflixNew York TimesNPRPeople magazinepublishing • Sports Illustrated • Steve JobsTime Magazinevideovideo on the webVimeoWall Street JournalYouTube

CONTRIBUTOR

Simon Perkins
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