"Beginning next year , Pono will release a line of portable players, a music–download service and digital–to–analog conversion technology intended to present songs as they first sound during studio recording sessions. In his book out this week, Waging Heavy Peace, Young writes that Pono will help unite record companies with cloud storage 'to save the sound of music.' As Flea raves to Rolling Stone, 'It's not like some vague thing that you need dogs' ears to hear. It's a drastic difference.'
Pono's preservation of the fuller, analog sound already has the ear of the Big Three record labels: Warner Music Group, Universal Music Group and Sony Music. WMG – home to artists including Muse, the Black Keys, Common and Jill Scott – has converted its library of 8,000 album titles to high–resolution, 192kHz/24–bit sound. It was a process completed prior to the company's partnership with Young's Pono project last year, said Craig Kallman, chairman and chief executive of Atlantic Records.'"
(Patrick Flanary, 27 September 2012, Rolling Stone)
"Given the accessibility of media devices available to us today and utilising van Leeuwen's concept of inscription and synthesis as a guide, this thesis explores the practice of re–presenting a domestic material object, the Croxley Recipe Book, into digital media. Driven by a creative practice research method, but also utilising materiality, digital storytelling practices and modality as important conceptual frames, this project was fundamentally experimental in nature. A materiality–framed content analysis, interpreted through cultural analysis, initially unraveled some of the cookbook's significance and contextualised it within a particular time of New Zealand's cultural history. Through the expressive and anecdotal practice of digital storytelling the cookbook's significance was further negotiated, especially as the material book was engaged with through the affective and experiential digital medium of moving–image. A total of six digital film works were created on an accompanying DVD, each of which represents some of the cookbook's significance but approached through different representational strategies. The Croxley Recipe Book Archive Film and Pav. Bakin' with Mark are archival documentaries, while Pav is more expressive and aligned with the digital storytelling form. Spinning Yarns and Tall Tales, a film essay, engages and reflects with the multiple processes and trajectories of the project, while Extras and The Creative Process Journal demonstrate the emergent nature of the research. The written thesis discusses the emergent nature of the research process and justifies the conceptual underpinning of the research."
(Sasha McLaren, 2008)
McLaren, Sasha (2008). "Material Synthesis: Negotiating experience with digital media", MA thesis, The University of Waikato, Aotearoa New Zealand.
"Fiction – with its redolent details, imaginative metaphors and attentive descriptions of people and their actions – offers an especially rich replica. Indeed, in one respect novels go beyond simulating reality to give readers an experience unavailable off the page: the opportunity to enter fully into other people's thoughts and feelings.
The novel, of course, is an unequaled medium for the exploration of human social and emotional life. And there is evidence that just as the brain responds to depictions of smells and textures and movements as if they were the real thing, so it treats the interactions among fictional characters as something like real–life social encounters."
(Annie Murphy Paul, 17 March 2012, NYTimes.com)
Baroness Susan Greenfield "told the House of Lords that children's experiences on social networking sites 'are devoid of cohesive narrative and long–term significance. As a consequence, the mid–21st century mind might almost be infantilised, characterised by short attention spans, sensationalism, inability to empathise and a shaky sense of identity'.
Arguing that social network sites are putting attention span in jeopardy, she said: 'If the young brain is exposed from the outset to a world of fast action and reaction, of instant new screen images flashing up with the press of a key, such rapid interchange might accustom the brain to operate over such timescales. Perhaps when in the real world such responses are not immediately forthcoming, we will see such behaviours and call them attention–deficit disorder. ...
She also warned against 'a much more marked preference for the here–and–now, where the immediacy of an experience trumps any regard for the consequences. After all, whenever you play a computer game, you can always just play it again; everything you do is reversible. The emphasis is on the thrill of the moment, the buzz of rescuing the princess in the game. No care is given for the princess herself, for the content or for any long–term significance, because there is none."
(Patrick Wintour, political editor guardian.co.uk, 24 February 2009)
2) Leading neuroscientist Lady Greenfield on the impact of spending hours in front of the computer and what makes a friend.
"Arts Alliance Media has announced an exclusive digital distribution agreement with Montreal–based DigiScreen Corporation, the Pillar Group and the Royal Opera House. Under the terms of the agreement Opus Arte, the opera's TV and DVD production company, will to bring ballets, operas and dance from the Royal Opera House and other international performing arts companies to cinema screens across Europe. The deal encompasses theatres in the UK and Ireland, France, Spain, Portugal, Italy, Germany, Austria, Switzerland, Benelux and the Nordic territories. Filmed in high definition, the screenings will be both pre–recorded and live, projected in digital cinema, with 5.1 surround sound. The inaugural screenings will include the first cinematic performances of ballet, with The Royal Ballet's award–winning production of Frederick Ashton's Sylvia with Darcey Bussell in the title role, and The Royal Opera's production of Le Nozze Di Figaro directed by David McVicar. Other upcoming titles to be screened from the new series will include Sleeping Beauty, Carmen, Romeo and Juliet as well as Cavalleria Rusticana and Pagliacci from Teatro Real in Madrid. Further ballet and opera performances from the extensive Opus Arte relationships will be announced in due course. AAM will be responsible for cinema exhibitor booking negotiation, digital print services, security and tracking, and live event project management, as well as comprehensive marketing and public relations support, in collaboration with Opus Arte, ROH and DigiScreen. Opera in cinemas has recently proved to be a success in Europe for both The Metropolitan Opera and the Arts Alliance Media–distributed La Scala series, with many saying that the experience is like having the best seat in the house and at a fraction of the cost. Cinema audiences are able to see the performers, the costumes and the sets up close and personal, at their convenience, in their local cinema. The Royal Opera House is embracing this new opportunity as part of its audience engagement strategy, committed to reaching wider and more diverse audiences around the world, as well as opening the minds of people to new creative experiences. The agreement signifies how digital cinema is dramatically changing the cinema–going experience, enabling audiences to enjoy alternative entertainment previously only accessible in live venues. Prior to digital cinema projection technology, the high cost of 35mm prints did not allow this type of content to be seen in cinemas. Now, with affordable digital prints and satellite distribution technology, content can be programmed widely into cinemas. In the UK, Odeon and Cityscreen Picturehouse cinemas have initially signed up to exhibit. The first screening will be Le Nozze Di Figaro later this month in thirteen Odeon cinemas, with Picturehouse showing in up to twenty cinemas in June. Other cinema exhibitors across the UK and Europe will be announced in early summer. Paul Chesney, director of business development for AAM says, 'Digital cinema is enabling cinemas to become vibrant cultural entertainment centres, as well as movie houses. We are delighted to be working with the Royal Opera House, Opus Arte and DigiScreen and thrilled to be bringing these stunning performances to cinema exhibitors across the UK and Europe.' In a joint statement Mark Hooper, CEO of DigiScreen and Michael J. St. Clair, Chairman of The Pillar Group, said, 'We are pleased to be working with Arts Alliance Media, one of Europe's leading specialists in implementing the digital cinema deployment, to bring this great content to the Home Market. AAM's local knowledge will be of significant value to us as we work to fulfill the wishes of the ROH and Opus Arte to bring this content to the farthest corners of the UK. With AAM as our partner, we will bring artistic content and independent film from around the world to the European cinemas. The audience is sure to benefit from this relationship.' Tony Hall, chief executive of the Royal Opera House and executive chairman of Opus Arte, says, 'I am excited by this pioneering new direction for the Royal Opera House at the start of the 21st Century. Being at the forefront of the burgeoning digital platform allows us to bring brilliant ballets and operas from the world renowned Royal Ballet and Royal Opera to cinema screens all over the globe. As Opus Arte film more at the ROH, and at other great opera and dance companies, we will have an unbeatable line–up of cinema entertainment for exhibitors around the world. Having experienced the performances first hand, I cannot emphasize enough what an exhilarating experience these screenings live or recorded are, the high def digital technology coupled with Surround Sound is remarkable.' Hans Petri, managing director of Opus Arte says, 'In order to recreate the excellence of the stage performances in a cinematic environment, we have been highly selective about our choice of partners. DigiScreen, The Pillar Group and Arts Alliance Media are market leaders in providing top quality alternative content to cinema chains. We are confident we can provide audiences with the very best digital experience. There is so much more to look forward to.'"
(Digital Cinema Report, 2008)