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Which clippings match 'Ambient Intelligence' keyword pg.1 of 1
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
15 JULY 2014

Mail order fashion company La Redoute explores Adaptive Advertising

"the brand created a series of billboards displaying items that relate to the current temperature. For example, when it gets cold the model on the billboard is covered in warmer attire. When hot, the model loses some layers for more appropriate garments. How do the billboards work? Each display is fitted with rain and temperature sensors that track the changes in weather instantly. These indicators are the brains that drive the product visuals consumers see."

(Rory Kaluza, 19 September 2013, Branding Magazine)

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TAGS

2013ad technology • adaptive advertising • advertising billboardsambient intelligenceBBDOcontext awarenessdigital advertisingdigital billboardsdigital out-of-home • fashion retailer • La Redoute • live weather billboard • mail order • out-of-home (OOH)outdoor advertisingParispervasive advertising • precipitation • programmatic out-of-home advertising • rain sensor • real-time weather changestemperature analysisweather • weather conditions • weather sensor

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
23 JUNE 2005

Dematerialised space vs spatially embodied computing

"The term public sphere is necessary to a discussion of embedded networks because it implies not only physical space but also the metaphorical space of public discourse, social norms, interaction, and social sentiment. I want to make a strong distinction between what has been called cyberspace from what I will call the cyburg. Cyberspace is defined as having no physicality, no matter, and no Cartesian duality because there is only the mind, and communication is the only transaction. ("Ours is a world that is both everywhere and nowhere, but it is not where bodies live.") If cyberspace is dematerialised space, the cyburg is spatially embodied computing, or an environment saturated with computing capability. It is the imminent stage of digital media that places computation in all things around us, from our own skin and bodies (biotechnology and nanotech medication), to our clothing, to our cars, our streets, our homes, and our wildernesses. The cyburg is the opposite of Christine Boyer's cybercity and may indeed functionally sidestep all the dystopian visions of disembodied, disengaged, socially remote cyberlife."

(Dana Cuff, 2003)

Cuff, D. (2003). "Immanent Domain." Journal of Architectural Education Volume 57, Issue 1, pages 43-49, September 2003.

TAGS

2003ambient intelligencebiotechnologyCartesian dualismcybercity • cyberlife • cyberspace • cyburg • dematerialised space • disembodiment • disengaged • embedded network • embodied computing • human behaviour in cyberspace • Journal of Architectural Education • nanotechnologypervasive computingpublicremote
28 JANUARY 2005

Ambient Intelligence - Agents for Ubiquitous Computing

"The merging of virtual environments, mobile communication and sensors, allows the emergence of a new vision: Ambient Intelligence, a pervasive and unobtrusive intelligence in the surrounding environment supporting the activities and interactions of the users. Ambient intelligence appears poised to cause remarkable changes in the way people live. With digital information, the ease of interaction between humans and computers can be greatly increased by broadening the interface media available and allowing mobile and portable communication to become free of inhibiting wires and stationary units. The result of ambient intelligence is ultimately a more empowered computer with the benefits of added convenience, time and cost savings, and possibilities for increased safety, security, and entertainment. This technology has the potential to significantly impact business and government processes, as well as private life."

TAGS

AAMAS05 • agents for ubiquitous computing • ambient intelligence • Autonomous Agents and Multiagent Systems 2005 • context awarenessdigital information • electronic environments • future castingfuture interaction conceptsfuture technologieshuman interactions • intelligent systems • interaction between humans and computers • merging virtual and real environments • Michael Berger • mobile communication • pervasive intelligence • portable communication • Sehl Mellouli • sensorssoftware agent • Software Agent (SA) • Stefan Poslad • surrounding environment • technological developments • Tim Finin • ubiquitous computingubiquitous computingUniversity of Maryland • unobtrusive intelligence • user-empowerment • user-friendliness • Utrechtvirtual environments • vision of the future • Zakaria Maamar
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