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Which clippings match 'London Transport' keyword pg.1 of 1
12 JANUARY 2013

Metro-land: romanticising the mundane

Metro–Land, the 1973 BBC documentary was Sir John Betjeman's "gift to romanticise the mundane: in this case a tube ride from Baker Street to Amersham, celebrating the north–west London suburbs created by the Metropolitan Railway between 1910 and 1933. ...

'Metro–Land' was the advertising slogan developed to entice workers from cramped homes in Central London out into the rural paradise of Middlesex, Hertfordshire and Buckinghamshire. It was invented in 1915 by the Metropolitan Railway's in–house copywriter James Garland, who according to legend was ill with influenza and sprang out of bed when he thought of the term. ...

It was, of course, largely a con. The creation of Metro–Land destroyed the very thing – open countryside – which was used to advertise it. The speculative homes thrown up around the new stations bore few resemblances to the Tudor cottages depicted in the advertising materials: most were dreary semis, constructed at great haste and sold for as little as £400 each. Modern first–time buyers can only dream: that is equivalent to just £20,000 in today's money."

(Telegraph Media Group Limited, 26 Sep 2006)

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TAGS

1920s1973 • advertising bumf • Baker Street • Benjamin Baker • Boyle Lawrence • British Empire Exhibition • Buckinghamshire • Charles Voysey • commuter belt • countryside • Edward Watkin • electrolier • Eric Sims • first-time buyers • Harrow Hill • Henry Thraile • Hertfordshireidylinterwar period • John Betjeman • Len Rawle • London Transport • meadowland • Metro-Land • Metropolitan Line • Middlesex • modernist architecture • Norman Shaw • north Londoners • nostalgic tributeopen countryside • Palace of Arts • periurbanisation • railway • rural paradise • rural social change • semi-detached housing • social history • suburban sprawl • suburbanisationThe Metropolitan Tower • Tudor cottage • tv documentaryurban sprawl • Watkins Folly • Wembley Stadium • Willesden

CONTRIBUTOR

Simon Perkins
12 DECEMBER 2011

Vintage 1950s advertising posters in disused passageways

"Vintage 1950s advertising posters in disused passageways at Notting Hill Gate tube station, London – photographed in 2010

Many people now know the story of the uncovered and disused ex–lift passageways in Notting Hill Gate tube station that LU workers rediscovered in 2010 after 50 years of being sealed up. ...

This view looks towards where the stairs down to the lifts would have been and shows the original 1900 tiled finishes along with a wall of posters, the Victor Galbraith 'Party Travel' poster, with an elephant, issued by London Transport itself being prominent.

The posters and passageways have, after much thought, been re–entombed and are again inaccessible so please don't pester the station staff"

(London Transport + Mikey Ashworth, 24 May 2010)

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TAGS

1950s195619592010advertisingadvertising posters • Around the World in Eighty Days (film) • Astoria Theatre • Charing Cross Road • David Niven • Deborah Kerr • disused • elephantfilm poster • hidden posters • Leicester Square Theatre • LondonLondon TransportLondon Underground • Notting Hill Gate • Notting Hill Gate Station • old posters • Party Travel • passageway • pastposter • Rita Hayworth • Separate Tables (film) • tiletime capsuleTube (transport)tube station • Victor Galbraith • vintage • Wendy Hiller

CONTRIBUTOR

Simon Perkins
14 JULY 2010

London Underground Victoria Line ceramic tiles

The Victoria Line that opened between 1968 and 1971 "provided the opportunity to produce a new and consistent look across the whole line, from the trains themselves to the stations and platforms. All aspects of design were overseen by Misha Black, the Design Consultant for London Transport (1964–1968), who previously had a similar role with British Rail. He employed the talents of the The Design Research Unit (DRU) – a collective of designers, artists and architects who designed all aspects of the VIctoria Line.

Each platform was designed with a very muted colour scheme, described by some of the press at the time as the 'late lavatorial style' (1, P58). The tiled designs in each seat recess provided much needed colour and decoration, and gave each stop its own visual identity. The results were a mixture of direct inspiration from the station name and references to historical details of the local area."

(Ian Moore, Design Assembly, 3 May 2010)

Fig.1 Stockwell by Abram Games – a semi–abstract swan, representing the nearby pub of the same name.

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TAGS

19681969197120th century • Abram Games • blocks of colourBritish Rail • Brixton • ceramic tileceramicscolourcolour schemecreative practicedecorationdesigndesign historyDesign Research UnitDRUgeometric designshistorical detailhistoryidentitylocalLondon TransportLondon Underground • Misha Black • motif • name • rail • station platform • Stockwell • train stationTube (transport)tube stationUKundergroundunderground line • VIctoria Line • visual communicationvisual depictionvisual designvisual identityvisual motif • Walthamstow Central • Warren Street

CONTRIBUTOR

Simon Perkins
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