Not Signed-In
Which clippings match 'Proof Of Concept' keyword pg.1 of 2
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

1

2

3

TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
12 AUGUST 2013

A proof of concept of technology which is born to die

"John Rogers is a professor of Materials Science and Engineering at the university. Rogers says the goal of the 'born to die' program is to design transient technology that can dissolve at the end of its useful life, thus saving space in landfills and reducing waste. The research team isn't there yet. But it has designed a chip built on a thin film of silk that dissolves when hit with water."

(Associated Press)

1
2

TAGS

applied research • Associated Press • born to die • design innovationdesign intelligencedesign responsibilitydisposable consumption • dissolvable materials • e-wasteelectronicsend of lifeimpermanenceinorganic refuse • John Rogers • material interventionsmaterial worldmaterials sciencenew materialsobsolescenceproof of conceptself-destroyingself-destructing • silk • thin filmthrow-away • transient tech • transient technology • University of IllinoisUniversity of Illinois at Urbana-Champaign • useful life • water soluble

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2013

Panasonic's Life Wall: a vision for the future

1
2
3

4

TAGS

2008 • acoustic field • audiovisual life • CEATEC JAPAN 2008 • comfortable space • convergence • digital information mirror • dining mode • dining roomdisplay technologydisplay walldomestic futuresenvisioning • flat panel display (FPD) • flat-screen display • flat-screen television • floor-to-ceiling • future forecastingfuture of place • home appliance • home network • hybrid spaceshypermediacyinteractive screenlarge scale installation • large-screen TV • lifestyleliving roomPanasonic Life Wall • picture window • product concept • proof of concept • real and virtual environments • relaxing tone • simulated environmentsurroundingstechnology futurestelevision screen • theatre mode • virtual and real • virtual interior design • wall-sized screen

CONTRIBUTOR

Simon Perkins
09 JANUARY 2013

Roberto Busa and the Invention of the Machine-Generated Concord

"This is a story from early in the technological revolution, when the application was out searching for the hardware, from a time before the Internet, a time before the PC, before the chip, before the mainframe. From a time even before programming itself.

Tasman's 1957 prophecy was no shot in the dark. His view of the future was a projection from his recent past. Thomas J. Watson, Sr. had assigned him in 1949 to be IBM liaison and support person for a young Jesuit's daring project to produce an index to the complete writings of St. Thomas Aquinas. First, Tasman's thesis, as subsequent history turned out, was a huge understatement; and second, it essentially defines the first large invention of Father Roberto Busa, S. J., namely, to look at 'tools developed primarily for science and commerce' and to see other uses for them. As will be seen, this was a case of fortune favoring the prepared mind. Redirecting scholarship, he essentially invented the machine–generated concordance, the first of which he had published in 1951.

Father Busa, of course, is best known as the producer of the landmark 56–volume Index Thomisticus. As he began this work in 1946, and produced a sample proof–of–concept, machine–generated concordance in 1951, his professional life spans the entire computing chapter in the history of scholarship. Emphasis in this article will be on the early steps."

(Thomas Nelson Winter, January 1999)

Published in The Classical Bulletin 75:1 (1999), pp. 3–20. Copyright © 1999 Bolchazy–Carducci Publishers, Inc.

1

TAGS

1946194919511957 • analytical indexes • automatically analysing • automatically indexing • computing • concordance • concordances • Dead Sea Scrolls • electronic data processing machine • fortune favouring the prepared mind • history of computinghistory of scholarshipIBM • IBM 705 • Index Thomisticus • indexing • International Business Machines Corporation • literary data processing • machine-generated concordance • Paul Tasman • printed works • proof of concept • prophecy • punch cardspunched-card system • rapid compilation • Roberto Busa • science and commerce • St Thomas Aquinas • Summa Theologica of St Thomas Aquinas • technological revolution • Thomas Nelson Winter • Thomas Watson • tools developed for science and commerce

CONTRIBUTOR

Simon Perkins
02 JULY 2010

Portfolio for Video Game Environment Artist Philip Howlett

"The Second City is a 1930's Chicago inspired street scene. This was created for a client who was looking for a proof of concept, with a view to presenting it to games publishers. All assets were modelled and textured by myself, from an extensive catalogue of reference photography. ...

This is a fly–through video recorded in Fraps straight from the UDK viewpoint. Breakdowns of meshes and lighting can be seen. Thanks to Robert Antill for the work he did in After Effects on this."

(Philip Howlett)

1
2

3

TAGS

1930s3DAfter EffectsanimationChicagocreative practicedesign portfoliodesignerenvironment • environment artist • fly-through • Fraps • gamegraphic representationmodellingMultimedia 3rd yearmultimedia graduateNTUNTU Multimedia • Philip Howlett • portfolioproof of conceptRob Antillspatial design • street scene • texturing • The Second City • UDK viewpoint • video gamevirtual environmentsvisual communicationvisual designvisualisation

CONTRIBUTOR

Multimedia
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.