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03 JANUARY 2013

Monsters University: Pixar parody of college recruitment ads

"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college–recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique – by heritage, number of appendages, or simply number of eyes – and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing–eye snakes.'"

(Tim Nudd, 03 January 2013, Adweek)

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TAGS

20133D animationAdweekanimationcampus • campus life • character animationcollege • college recruitment • conventional universitiesfake university • film marketing • fraternityfreshmenhumourhyperbolemonster • Monsters University • movieparody • Pixar • promotional materialpromotional video • saccharine • satirical illustrationspoof • student admissions • student enthusiasm • student testimonials • student viewsstudentsuniversity • university campus • university education • university recruitment • university students

CONTRIBUTOR

Simon Perkins
14 NOVEMBER 2010

The library as a people place, providing the tools to support learning and scholarship and the environment for social interaction

"In a sense the [university] library has become the poster child for the impact of IT on higher education. Beyond the use of digital technology for organizing, cataloguing, and distributing library holdings, the increasing availability of digitally–created materials and the massive digitization of existing holdings is driving massive change in the library strategies of universities. Although most universities continue to build libraries, many are no longer planning them as repositories (since books are increasingly placed in off–campus retrievable high–density storage facilities) but rather as a knowledge commons where users access digital knowledge on remote servers. The most common characteristic of these new libraries is a coffee shop. They are being designed as a community center where students come to study and learn together, but where books are largely absent. The library is becoming a people place, providing the tools to support learning and scholarship and the environment for social interaction."

(James J. Duderstadt, Wm. A. Wulf & Robert Zemsky, 2005)

Duderstadt, J. J., W. A. Wulf, et al. (2005). "Envisioning a Transformed University." Issues in Science and Technology (Fall 2005).

Fig.1 Phase II development of the Management and Economics Library at Purdue University

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TAGS

accessavailabilitybookscampus • cataloguing • changecoffee shop • community centre • digital technology • digitally-created materials • digitisationdisruptive technologiesdistribution • environment for social interaction • high-density storage • higher educationholdings • impact of IT on higher education • knowledge commons • learning and scholarship • library • library holdings • organising • people place • repositorysocial interactiontraditiontransformationuniversity

CONTRIBUTOR

Simon Perkins
11 JUNE 2004

Augmented Realities: Situated Documentaries

"Our experimental wearable augmented reality system enables users to experience hypermedia presentations that are integrated with the actual outdoor locations to which they are are relevant. The mobile prototype uses a tracked see–through head–worn display to overlay 3D graphics, imagery, and sound on top of the real world, and presents additional, coordinated material on a hand–held pen computer. We have used these facilities to create several situated documentaries that tell the stories of events that took place on our campus."
(Tobias Höllerer, Steven Feiner, and John Pavlik)

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TAGS

19993D • augmented realities • augmented realitycampusdocumentaryhead-up displayhead-worn displayhypermedia • immersive journalism • John Pavlik • juxtapositionoverlayreal worldsee-throughsituated documentaries • Steven Feiner • story • Tobias Hollerer • videos in virtual spacesvirtual heritageVRwearable
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