"Six months on from one of the world's most devastating tsunamis, Panorama returns to Japan to hear remarkable tales of survival amid the epic destruction. Piecing together new footage of the wave, reporter Paul Kenyon tells the dramatic stories of those who managed to escape when so many did not. The film also follows those returning briefly to homes abandoned within the radioactive no-go area around the Fukushima nuclear power plant, and asks what the future holds for the thousands affected."
(BBC One - Panorama)
First Broadcast 18 September 2011 20:30 BBC News Channel, length 29 minutes.
"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred-out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.
The campaign, aimed at attracting a younger consumer to the Mercedes-Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."
Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.
"Psychogeography is hot. Guy Debord, founding member of Situationist International and the man who coined the term in 1955, defined the phenomenon as 'the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals'. In fact, psychogeography is the art of strolling, or just about anything that gets pedestrians off their predictable paths and leads them to a new awareness of the urban landscape. Recently we've seen a remarkable psychogeographic revival driven by several artistic urban projects and smartphone applications."
(Jeroen Beekmans, 4 January 2012, The Pop-Up City)
"ADIEU offers the escape unit as a form of inherent technological rapture, leading the subject to a profane form of salvation (and perhaps even transcendence, however fleeting). Ignoring the homespun logic of 'what goes up,' ADIEU stages a collision between the dusty discourses of dissemination, with the immortalist desire to flee/fly. The masculinist fantasy of human spores colonizing the heavens is re-articulated by the more pragmatic exigencies of surviving something like the World Trade Centre bombing. A design for living. As a consequence, this project has grown from the mythic apple-seeds of both Eve's erotic temptation and Newton's dozy epiphany. It springs from our belief that the rationalizations of rapture is always underwritten by the convergence of desire and knowledge, the extra-terrestrial perspective of the angel.
Of course ADIEU means goodbye, and not au revoir. The name itself suggests a final parting, a definite departure. But this is not the Christian appropriation of deus ex machina (the god in the machine). It is rather the ironic design of machina ex deus. Just like the little arcade-game creatures in Toy Story, which pray to 'The Claw' that occasionally selects one for a sacred and enigmatic duty, we patiently await the silver fingers to pluck us out of this gonk-machine existence . . .. . . A fuzzy gonk sits neglected on a desk in NASA's aeronautics department. He shares his immediate area with some blueprints, a Dilbert calendar and an apple-core. The room is empty. According to the calendar it is the day of the ill-fated Voyager mission. A sign hangs on the outside of the door, a prime example of boffin humour. It reads: Out to launch."
Catalogue text: Architectural Developments in Escape Units by Dominic Pettman, From the A.D.I.E.U. - Joyriding catalogue, Published by Artcite, Windsor, Canada and YYZ Artists' Outlet, Toronto, Canada, 1999
"One day in April, 1973, 35-year-old architect Robert Maitland races home from a conference and a few nights with his mistress, but his Jaguar crashes through a highway barrier and into a large island between freeways. The vehicle is not drivable, and Maitland is unable to escape the island during the several days no one is apt to miss him. He tries to flag down traffic, scrambles for food and shelter, even tries to burn his Jaguar to create a signal flare. [...]the plot turns into a cross between Robinson Crusoe and Sartre's No Exit."