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Which clippings match 'The Future Of Digital Content' keyword pg.1 of 1
07 FEBRUARY 2013

How will the future objects and methods of graphic design and the industries it serves be reconfigured?

Thursday 07 and Friday 08 March 2013, Open, 20 Bank Plain, Norwich, Norfolk, NR2 4SF

"A two day symposium organised by Norwich University of the Arts that will explore the relationship between print and digital, and the coexistence of media in a wider sense; how they combine, and how they provide unique opportunities.

As the design industry embraces dramatic changes in technology, the Cowbird Symposium will look at graphic design as an output, a practice and a profession, exploring the relationships between print and screen–based communication. Guest speakers, all leading thinkers and practitioners themselves, will be invited to comment on the future of the distributed text–the book, magazine, newspaper and poster, as well as the challenge and opportunity afforded by new technologies, tablets, e–readers, smart phones, augmented reality, social media, digital displays, and new practices, crowdsourcing, coding, data sharing, and social reading."

(Norwich University of the Arts)

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TAGS

2013augmented realitybook formcoding • coexistence of media • Cowbird Symposium • crowdsourcingdata sharingdesign for printdesign industrydigital displaysdiscourse and practice • distributed text • e-readergraphic designgraphic design discoursegraphic design practice • graphic design profession • magazine form • new practicesnew technologiesnewspaper • Norwich University of the Arts • objects and methods • poster designprint and digital • screen-based communication • smart phonesocial mediasocial readingsymposiumtabletstechnological changethe future of digital content • the future of graphic design • the future of the bookUK

CONTRIBUTOR

Simon Perkins
29 MAY 2010

The Creative Industries KTN: the future of digital content

"This document has been created to help people understand the radical transformation digital content will have on the creative industries, and to provide businesses with outline areas of opportunity where innovation is most likely to occur.

In the past decade, digital content has become a part of everyday life for all. Yet the changes that will occur in the next 5–10 years will be profound. They have the power to alter the way we live, work, play, learn and help us to live longer, more fulfilling lives. These changes will substantially alter existing business models and markets.

Many historical innovations such as new recording formats, more powerful consoles and new advertising media were incremental. They changed formats and created new opportunities, but they did not alter the industrial landscape. The changes taking place now are paradigm shifts that challenge the value chain as a whole.

These changes represent huge opportunities, or threats if not understood. For games designers, it may mean the migration from console platforms to cloud based applications and casual gaming communities. For TV programmes it may mean the end of broadcast, where their content must be found and consumed on numerous devices. For publishers it may mean the migration to new consumption platforms that radically alter distribution channels. For industrial designers, it may mean the need to move from object creation to experience creation. For all it means the need to radically shift their thinking.

The following pages outline the key areas highlighted by a project that has engaged with hundreds of key stakeholders across the creative industries and technology industries seeking to map the landscape of the future of digital content."

(Kelechi Amadi, March 2010)

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TAGS

2010 • advertising media • Beacons for Innovation • broadcastingbusiness modelscasual gaming • casual gaming communities • cloud based applications • cloud computingconsoleconsumptionconsumption platformsconvergencecreative economycreative industriesCreative Industries Knowledge Transfer Networkdigital contentdistributioneconomic changeexperience creationformat • games consoles • historical innovations • industrial landscape • innovationKnowledge Transfer Networkknowledge-based economyKTNmarketsnew mediaold mediaparadigm shiftplatformsproduct designrecordingtechnology • technology industries • Technology Strategy Boardthe future of digital contenttransformation • TSB • TVUKvalue chain

CONTRIBUTOR

Simon Perkins
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