Not Signed-In
Which clippings match 'Car Chase' keyword pg.1 of 1
01 NOVEMBER 2014

Mirrored story lines used for Honda The Other Side promotion

Honda's "The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high–adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night–time narrative shows the father's other side – an undercover cop driving a crew of art thieves to a police sting, in a head–turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition. ...

A press of the 'R' key puts the director's cut into the viewers' hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can't help but feel the power of Honda's other side. ..."

(Wieden+Kennedy London, 30 October 2014)

1
2

3

4

5

6

7

8

9

10

11

12

TAGS

2014alter ego • Bobby Krlic • car adcar chasechase scene • contrasting perspectives • Daniel Wolfe • daytime • driving • dual narratives • Honda Civic • Honda Civic Type RHonda Civic Type Rinteractive advertisinginteractive video • Jean-Philippe Ricci • mirror world • mirrored story lines • Mourad Frarema • night and day • night-time • other side • parallel narratives • parallel stories • put your foot down • Robbie Ryan • scene jumping • scene matching • Slimane Dazi • Stinkdigital Scott Dungate • switching between • time jump • time of day • toggling between • Wieden+Kennedy London • YouTube • YouTube interactivity

CONTRIBUTOR

Simon Perkins
12 MAY 2010

Logorama

"H5 est l'auteur de nombreux clips (Alex Gopher, Massive Attack, Röyksopp...), et a été régulièrement exposé (Nuit Blanche 2007, Beaubourg, MoMA...).
Avec Logorama, H5 (François Alaux, Hervé de Crécy et Ludovic Houplain) signe son 1er court métrage (17 mn)."
(H5)

1
2
3

TAGS

2009advertising billboardsanimationbrandcar chasechase scenecorporate identitydesign formalismFrance • Francois Alaux • H5 • Herve de Crecy • Logorama • Los Angeles • Ludovic Houplain • motion designnarrativepervasive advertisingpopular cultureRoyksoppshort filmvector graphicvisual communicationvisual designvisual languagevisual literacy

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.