How Unilever, Coke and the Mini car got it so wrong
"Even the biggest businesses can make big mistakes - and when they do, the result can be a commercial calamity. Companies are constantly striving to improve their products and turn a profit. But changing an existing product can go horribly wrong, leaving customers in revolt and companies in crisis. Mishandled marketing and bungling public relations can make the slickest of businesses look incompetent. And the costs both financially and to reputation can be enormous. Persil, Coca-Cola and the British Motor Corporation have provided some of the most extreme examples as Evan Davis has been finding out for a new BBC Two series."
(BBC News, 8 May 2011)
Business Nightmares with Evan Davis - Doomed Designs will be on BBC Two at 20:00 BST on Monday 9 May 2011
Fig.1 '2009 Mini Cooper Turns Fifty and is Younger than Ever', picture 09ELG550925430AC
CONTRIBUTOR
Simon PerkinsSHARE
I Met The Walrus: Animated John Lennon Interview
"n 1969, a 14-year-old Beatle fanatic named Jerry Levitan, armed with a reel-to-reel tape deck, snuck into John Lennon's hotel room in Toronto and convinced John to do an interview. This was in the midst of Lennon's "bed-in" phase, during which John and Yoko were staying in hotel beds in an effort to promote peace. 38 years later, Jerry has produced a film about it. Using the original interview recording as the soundtrack, director Josh Raskin has woven a visual narrative which tenderly romances Lennon’s every word in a cascading flood of multipronged animation. Raskin marries traditional pen sketches by James Braithwaite with digital illustration by Alex Kurina, resulting in a spell-binding vessel for Lennon’s boundless wit, and timeless message."
(Josh Raskin)
Fig.1 'I Met The Walrus' (2007). Josh Raskin - Animator, Josh Raskin - Director, Josh Raskin - Editor, Josh Raskin - Composer (Music Score), Alex Kurina - Cinematographer, James Braithwaite Computer Illustrations - Cinematographer, Jerry Levitan - Producer, Josh Raskin - Screenwriter, James Braithwaite - Illustrator, Alex Kurina - Illustrator [6 minutes].
CONTRIBUTOR
Simon PerkinsSHARE
