Own Label Sainsbury's Design Studio 1962-1977
"In 1962, when Peter Dixon joined the Sainsbury's Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon's designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury's into a brand giant, the first real 'super' market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.
Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover."
CONTRIBUTOR
Simon PerkinsSHARE
From LMS to VLE or from supermarkets to airports: Classifying elearning platforms using metaphors
"This paper presents a rational model developed to make sense of various elearning platforms currently in use in Australian universities. The conceptualisation and organisation of the elearning platforms is underpinned by an educational psychology framework of social construction of meaning, data visualisation and story telling for meaning making. The model explains how various elearning platforms can be integrated to represent a threedimensional, hierarchical construct that has the potential to aid understandings about the utility of information systems (IS) for learning and teaching. The model shows that LAMS, which has gained increasing popularity in Europe (Laurillard & Masterman, 2010), is usefully depicted as a 'middle ground' system, successfully bridging conventional LMSs and more advanced IS, referred here as (MU)VLEs (Multi–User Virtual Learning Environments). The model has important implications on how university lecturers, classroom teachers and students come to engage with an increasingly complex elearning environment."
(Eva Dobozy & Patricia Reynolds, LAMS Conference Sydney 2010)
Dobozy, E. & Reynolds, P. (2010). From LMS to VLE or from supermarkets to airports: Classifying elearning platforms using metaphors. Proceedings of the 5th International LAMS Conference 2010. http://lamsfoundation.org/lams2010sydney/papers.htm
CONTRIBUTOR
Simon PerkinsSHARE
Repo Man: generic packaging in a plain pack world
"Clark Collins definition of Repo Man as an 'hilarious genre–hopping indictment of consumerism in which, for example, all cans of drink in the supermarket are labelled simply 'drink'' (Collins 2001: 36)"
(Nicholas Rombes)
Nicholas Rombes (2005). New Punk Cinema, Edinburgh University Press.
CONTRIBUTOR
Simon PerkinsSHARE
The Mutato-Archive: a collection of non-standard fruits, roots and vegetables
"The Mutato–Archive is a collection of non–standard fruits, roots and vegetables, displaying a dazzling variety of forms, colours and textures... The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural. Produce has become a highly designed, monotonous product. ... The Mutato–Project serves to document, preserve and promote these last survivors of biological variety."
(Uli Westphal, 2006)
CONTRIBUTOR
Simon PerkinsSHARE
Sigmar Polke: Supermarkets
Fig.1 Sigmar Polke, Supermarkets (Wir Kleinbürger), 1976, Gouache, Goldbronze, Lack– und Acrylfarben, Filzstift, Collage auf Papier auf Leinwand, 207 x 295 cm., Privatbesitz, Hamburg, © Sigmar Polke, Photo: Peter Schälchli.
CONTRIBUTOR
Simon PerkinsSHARE
