"retaggr [was before it closed] a widget-based service that enables active web users to link all their various site-based profiles into a single, always updated, interactive business card that can be attached to virtually any type of content or interaction the user has on the web.
The interactive profile card can be linked to or embedded anywhere online, including in email signatures, blog entries, other text, or as part of online profiles on sites like LinkedIn, Facebook, twitter, and others. It lets you leave a summary of the way you define yourself on the web anywhere you want to share it."
(Retaggr, CrunchBase Profile)
"the significance of production format cannot be delt with unless one faces up to the embedding function of much talk. For obviously, when we shift from saying something ourselves to reporting what someone else said, we are changing our footing. And so, too, when we shift from reporting our current feelings, the feelings of the 'addressing self,' to the feelings we once had but no longer espouse. (Indeed, a code switch sometimes functions as a mark of this shift)."
(Erving Goffman 1981, p.151)
Goffman, Erving. 1981 'Forms of Talk', Oxford, UK: Basil Blackwell Publisher. 081221112X
Fig.1 Norman Rockwell "The Gossip" [cover illustration for The Saturday Evening Post published 6 March 1948]