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Which clippings match 'Cabin' keyword pg.1 of 1
24 DECEMBER 2013

Bunny: tale of a cranky elderly bunny baking in her kitchen when a pesky moth flies in to disturb her lonely late-night activity

Fig.1 Chris Wedge (1998) "Bunny", Blue Sky Studios.

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TAGS

1998Academy Awardafter deathafterlifeallegoryanimated short filmanimationanthropomorphism • baking • Blue Sky Studios • bunny • Bunny (1998) • Bunny Blue Sky • cabin • cake • cake batter • Chris Wedge • computer animationcontemplating mortalitydeathfantasy about deathforest • gateway • heaven • husband • kitchenlate nightlonelinesslosslove storymortalitymothovenrabbitremembranceromantic loveshort filmsoulmatesvisual effectswedding day

CONTRIBUTOR

Simon Perkins
23 APRIL 2010

IDEO & Air New Zealand: rethinking the long-haul travel experience

"To prepare for the launch of its new Boeing 777–300 aircraft in November 2010, Air New Zealand scrutinized its current long–haul offering. The company asked IDEO to rethink the entire experience – from the cabin's layout and equipment, such as the seating in economy and business class, to the in–flight service and entertainment and even their customers' experience inside and beyond the terminal. ...

Together, Air New Zealand and IDEO revamped the airline's equipment, service, and technology strategy. Innovative seats will allow travelers one of two desired experiences: connection and socialization or solitude and retreat. Their reconfigurable design permits each passenger a level of interaction with (or privacy from) others that was previously reserved only for those in first class. In addition to best–in–class video and gaming, in–flight entertainment will allow travelers, Kiwi and foreigner alike, to share their experiences, photos and recommendations with each other, making plans and preserving memories for the life that follows disembarkation. The airline's service strategy, both onboard and on the ground, will shift to celebrate the people, rather than the landscape, of New Zealand – giving crew and passenger alike opportunities to interact and form meaningful connections. Policies and procedures were crafted to give travelers more control of their space, of their time, of meeting their demands and ultimately over having an enjoyable and memorable flight. Creating their own technology platform was essential to delivering on this promise of improved and individualized in–flight experiences at scale. IDEO worked with Air New Zealand to understand what they could do – build, buy, or partner – with a view towards near–term implementation.'"

(IDEO)

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TAGS

2010 • Air New Zealand • aircraftairlineAotearoa New Zealand • best-in-class • Boeing • Boeing 777-300 • cabincase studycustomer experiencehigh-fidelity prototypehuman-centred designIDEO • in-flight • in-flight experience • long-haul • onboard • passengerprototype • reconfigurable design • seating • service and entertainment • socialisationtravelleruser experience design (UX)User-Centred Design (UCD)

CONTRIBUTOR

Simon Perkins
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