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Which clippings match 'Professional Skills' keyword pg.1 of 1
18 MARCH 2013

Younger Workers Need a Career Narrative

"In recent years, much has been written about the importance of career narratives for mid–career and senior professionals, particularly those making a career transition. But, we'd argue, they're even more important for younger professionals who don't yet have a multipage CV or a high–powered headhunter in their corner. What, then, makes for an effective narrative?

First, it should be easy to remember and retell. The whole point is to give your colleagues a narrative that quickly comes to mind whenever they're asked about you, preventing them from making assumptions and drawing conclusions on their own. Two or four sentences, maximum.

Second, it should meaningfully link your past successes to your near and long–term development needs and suggest the kinds of assignments that would help to achieve those objectives. Those goals might certainly be developmental (to test a particular skill; gain experience with a certain tool or methodology; explore a specific industry). But they can also be more personal (limit travel to spend time with family, for instance).Think of it as a 'sound–bite resume' – on hearing it, senior professionals should have two reactions. First, they should be interested in working with you. Second, they should know if it makes sense for you to work with them.

Third, your narrative needs to hang together with the right combination of honesty, humility, and personal flavor. Doing so creates an authentic and compelling career narrative. Narratives that just articulate a string of successes are not credible and are not likely to be repeated. Similarly, boilerplate chronicles without any personal flair rarely get traction."

(Heidi K. Gardner and Adam Zalisk, 15 February 2013, Harvard Business Review)


careercareer developmentcareer journeycareer narrativecareer pathcareer planningcareer progressioncareer story • career transition • curriculum vitae • CV • Harvard Business Reviewhuman resourcesleadershiplearning journeynarrative accountorganisational behaviourorganisational capabilities • organisational development • organisational productivitypersonal knowledge mappingpersonal satisfactionprofessional developmentprofessional skillsresume • senior professionals • sound-bite resume • strategysuccesstailored curriculumtailoring curriculumworkplace • younger professionals


Simon Perkins
13 APRIL 2010

Design in the knowledge economy 2020

"By 2020 the UK must create a balanced and sustainable knowledge economy with design as a critical and central part. There is no other option. ...

In 2010, as we emerge from one of the most severe economic crises of the last century, it is clear that the balance of the economy must change. The country, brutally, is going to have to work and innovate to make its living. There are no more easy pickings off the back of a credit boom. Britain is going to self–consciously create a national innovation ecosystem to drive new growth sectors and companies – and design must be a critical part of that effort. Successful companies will be those which develop innovative products and processes, so creating new markets and reputations for themselves.

New ways of intervening have to be found. Public spending commitments or tax concessions – the traditional ways of achieving public policy goals – are going to be extremely constrained by the necessity to reduce Britain's budgetary deficit. The quest is on for policy levers that can deliver changed behaviour as effectively but more cheaply. ...

Design is the bridge between the consumer questing for the experiential and the company trying to meet that appetite with an offer that presents the new in a user–friendly and innovative way."

(Design Council, UK)


200720102020advertisingBBCboundariesBritainchangeconstructionDesign Council (UK)digitisationeconomic growtheconomyemployment • employment growth • financial servicesGPS • growth • information and communication technologiesinnovationinvestmentiPadiPhoneiPlayeriPod • knowledge based industry • knowledge economy • knowledge intensive worker • knowledge-intensive industries • miniaturisation • Northern Rock • OECDprofessional skillspropertypublic sector • recovery • robotisation • September 2007 • transformationUK • value-added


Simon Perkins

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