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Which clippings match 'Nation Branding' keyword pg.1 of 1
07 MAY 2011

inCulto's Eurovision 2006 entry nation branding Lithuania

Client: inCulto; Design, direction & animation: PetPunk; 3D Graphic: Romanas Zdanavičius

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TAGS

20063Danimationbrand identity • brand management for a country • countrycountry brandsdestination brand identitydestination brandingdestination imagedifferentiationdistinguishing features • Eurovision • Eurovision 2006 • experienceidentificationidentity • inCulto • individual identityLithuania • memorable experience • nation branding • PetPunk • place brandingplace promotionpublic relationsstrategic approachvisual identitywelcome

CONTRIBUTOR

Simon Perkins
25 APRIL 2010

Flagging interest in Nation Branding and National Identity?

"We are a changing, emerging state that no longer seeks inspiration from the present flag. It is part of our history and the role that it has played can be respected. We are moving from a predominantly bicultural society to one that now involves an important component of Pacific island people and also immigrants from Asia.

We must now seek inspiration, visual excitement and stimulus to creativity and excellence from many directions and develop a flag that can be a source of pride to New Zealanders as we continue to impact strongly on the wider world in the many areas of commerce, sport, films, literature, tourism and creative thinking in which we have to strive to excel."

(Ian Prior, 27 February 2004)

Fig.1 New Zealand National flag and state ensign; Fig.2 Michael Smythe, 'Koru (after Gordon Walters)'; Fig.3 Cameron Sanders; Fig.4 'Tino Rangatiratanga'; Fig.5 Kyle Lockwood.

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TAGS

2004Aotearoa New ZealandAsia-Pacificautonomy • biculturalism • brand development • brand recognitionBritish Empirechange of imageCommonwealthconstitution • creation of a brand • defaced Blue Ensign • distinguishing featuresflag • Gordon Walters • historyidentityindependenceIndigenous • koru • Koru Flag • Maori • Michael Smythe • motifnation brandingnational identity • NZFlag.com Trust • PacificPakehaplace brandingpostcolonial • Southern Cross • sovereigntysymbol • Tino Rangatiratanga • vexillologyvisual identity

CONTRIBUTOR

Simon Perkins
11 APRIL 2010

Kea New Zealand: Nation Branding Through Networking

"Kea is New Zealand's global network. Our mission is to connect New Zealand with the rest of the world by building a network of global citizens who take an active interest in the future of our country.

Kea's ultimate goal is for the home of the world's greatest travellers to become the world's leading nation without borders – for New Zealand to think, act, and engage more globally by utilising our offshore population of expatriates and honorary citizens.

While founded as the Kiwi Expat Association in 2001, Kea's activities are relevant to more than just 'Kiwi expats'. We are building a truly global network for New Zealand, which is equally important to New Zealand based organisations and individuals who are pursuing global opportunities, as well as citizens of other countries who have an affinity and interest in connecting with New Zealand.

Kea is especially committed to supporting organisations and individuals who help grow the New Zealand economy through international trade and investment, or help build New Zealand's brand and reputation on the world stage."

(Stephen Tindall)

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TAGS

2001Aotearoa New Zealandbrandbrand awarenessbrand identitybrand recognitionbrandingcitizenshipcountry brandseconomyforeign investmentglobal citizensglobal networkglobal opportunities • holistic strategy • identityinvestment • kea • Kea Connect • Kea New ZealandKiwiKiwi expat • Kiwi Expat Association • nation branding • nation brands • nation without borders • networknotoriety • NZTE • reputation • Stephen Tindall • strategytrade

CONTRIBUTOR

Simon Perkins
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