"The Blue Bell website featuring Tony Ward in an interactive undressing is exciting and ingenious.
You can control the legendary modelís every move, right down to stripping off his shirt. Using digital film and cinematic special effects to achieve an incomparable level of user interface."
(AJANAKU:Marco, 9 February 2010, http://www.ajanaku.nl/wrangler-blue-bell-springsummer-2010-website/)
"The partiality of the view of the world portrayed by science leaves a great deal unsaid and untheorised, even though, from a scientific point of view, knowledge is characterised as a unified field (Feyerabend, P) Furthermore, a significant aspect of the partiality of science is embedded in its supposed objectivity. It portrays the world from everywhere and nowhere at the same time. Scientific utterances about reality are without human agency. It describes the world as it is, not as any particular scientist views it. Yet science itself is the product of human agency. Its proponents have beliefs and prejudices which they purport to leave aside when they are engaged in the business of science. The power of Foucault's analysis, is to show that this objectivity is an illusion. What he suggests is that science, the paramount foundation of knowledge in our society, is ideologically contaminated - that it operates for and through specific power interests whose view of the world it reinforces. Since almost the entire edifice of knowledge and education is built upon this foundation, the assertion clearly requires further explication."
(Tony Ward, 2008)
Feyerabend, P., Against Method, Verso, London, 1988.