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10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

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TAGS

360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
21 FEBRUARY 2010

360 Panoramic Video Capture and Recording

"You have probably seen several times in the past, those immersive digital photographs in which you can easily look up and down and turn your vision all around in full 360° glory. The 360° panoramic new year's eve of 2003 in Times Square, New York, has been one of my first memorable favorites, as it captures so well the thousands of emotions and different people celebrating on the street at once.

But video technology is now surpassing even these spectacular capabilities, by delivering navigable 3D, immersive video which as good or better than the 360° navigable images you and I have seen until now.

Check this video out. Once it starts rolling, click and move your mouse in different directions. You will be surprised to see that you can now fully navigate also inside moving video images.

The visual impact is really quite shocking, especially if, this is the very first time you are in front of a 3D, immersive and fully navigable video.

This spectacular feat is achieved by utilizing eleven video streams arranged according in a geodesic fashion. By doing so it is possible to capture an almost complete spherical image; a high–resolution 360 degree view of surroundings that is seamlessly stitched together.

Immersive navigable 3D movies can integrate GIS coordinates and other metadata to create highly informative, educational or life–saving emergency and assistance video guides.

The company behind this impressive new media technology is Immersive Media Corp., based in Calgary, Canada. The company also owns the wholly–owned subsidiary Immersive Media Company, based in Portland, Oregon.

The dodecahedron, with its twelve symmetrical pentagonal facets, is the most natural geometric division of a sphere for immersive image capture. It offers symmetrical, standardized divisions of the sphere that make the most of the image produced by each lens, and produces even resolution in every direction, better blending of the images, and more even illumination of the overall scene.

Perfectly equal and parallel faces, edges and corner angles, and divisions according to the Golden Ratio: A/B=(A+B)/A

It is the most natural geometric division of a sphere for immersive video image capture. It produces:

The enormous number of pixels recorded enables the highest image quality in every direction. The result is consistent image resolution across the entire spherical frame, with photographic realism and full motion.

Over 100 million pixels per second are recorded, resulting in spherical frames of 2400x1200 pixels, 30 frames per second. With the Telemmersion System, software is not required to correct sub–standard image resolution.

Images may be viewed spherically using the IMViewer software for looking around, or in an overall panoramic sphere movie format utilizing standard video playback platforms such as Windows Media® Player or QuickTime®."

(Edited by: Luigi Canali De Rossi)

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TAGS

360 degree view360 degrees3D • Calgary • Canadadigital photographydodecahedrongeodesicGISgolden ratioimage captureimmersionimmersive • immersive image capture • Immersive Media Company • immersive photography • immersive video • IMViewer software • navigable 3D • navigable images • new media technology • New YorkOregonpanorama • panoramic sphere • photographic realismphotographyPortland (Oregon)QuickTimespectacle • spherical • stereoscopic • symmetrical • Telemmersion System • Times Squarevideo • video playback platforms • video technology • visual impact • Windows Media Player

CONTRIBUTOR

Suttana Keyuraphan
15 MAY 2006

QuickTime VR panoramas of the Sydney cityscapes

Photography exhibition: "VIRTUAL CITY – PETER MURPHY": 1 April – 31 May, 2006, Ground Floor & Level 2.

"Virtual City was an exhibition of Peter Murphy's vibrant exploration of the cityscapes of Sydney using new imaging technologies in photography and new media. In this series, he captures the relationship between human activity, the city's man–made and natural environments and also the beauty of the city 'resting' at dusk. His use of multiple and exaggerated perspectives reveals a surprising vision of the CBD. The Customs House City Model is also incorporated, showing the artist's fascination for comparisons between the real and simulated versions of the city."

(Sydney Customs House Management team)

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TAGS

360 degree view360 degrees3DAustralia • Australian designer • Circular Quay • City of Sydney • panorama • Peter Murphy • photography exhibitionQTVR • QuickTime panorama • QuickTime VRSydneytown hall • Town Hall Square
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