Filmed at Irish Museum of Modern Art, Ireland. "Notebook Material" Des Ward Student artwork in notebooks – 1st year groups on the IADT BA Art programme: 2009 – 2014.
Abstract: "Drawing from several areas of research, this thesis explores the ways in which Dove's Campaign for Real Beauty appropriates feminist themes to sell beauty products, to the detriment of female consumers. Advertising and marketing have long held the power to create, shape, and reinforce cultural norms, and for years, advertisers have been able to propagate and strengthen gender stereotypes. Though there has been a push since the late 1990s to stem the flow of sexist and potentially dangerous advertising messages about women's bodies, ads still disseminate harmful messages that contribute to the further sexualization and oppression of women in the United States. Dove is just one of the many female–targeted brands that claim to hold progressive, woman–positive ideals, while still selling products intended to make women more beautiful–supposedly the ultimate goal for any modern female. While the campaign professes a desire to increase confidence and self–esteem for women and girls around the globe, it promotes a post–feminist, consumerist agenda that actually reinforces what Naomi Wolf titled 'the beauty myth'. Linguistic and visual analyses of Dove's print and viral marketing tactics within the contexts of advertising, feminism, and consumer culture reveal that instead of 'redefining' beauty, the Dove campaign is, in actuality, reinforcing decades–old ideology about women's appearance and status in society."
(Caitlin McCleary, 2014)
McCleary, Caitlin M., "A Not–So–Beautiful Campaign: A Feminist Analysis of the Dove Campaign for Real Beauty" (2014). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1691
"'O menino e o mundo' é o segundo longa–metragem de animação de Alê Abreu, paulistano de 42 anos, também diretor de 'Garoto Cósmico' e autor/ilustrados de livros infantis. Para espectadores habituados a animações cada vez mais sofisticadas, aceleradas e dependentes de efeitos especiais, em um primeiro momento o filme pode causar estranheza por sua linguagem simples e econômica, ou por sua cadência tranquila, na contracorrente do mercado. Além disso, ele é atravessado por uma melancolia incomum no gênero, fazendo do olhar de uma criança veículo para uma inquietante crítica social–e confrontando o espectador com o desafio de pensar sobre aquilo que vê, coisa incomum no gênero."
(Luciano Trigo, 19/01/14)
Sofrendo com a falta do pai, um menino deixa sua aldeia e descobre um mundo fantástico dominado por máquinas–bichos e estranhos seres alienígenas. Uma inusitada animação com várias técnicas artísticas que retrata as questões do mundo moderno através do olhar de uma criança.
Suffering from the absence of a father, a boy leaves his village and discovers a fantasy world dominated by machines, animals and strange aliens. An unusual animation with various artistic techniques that portrays the issues of the modern world through the eyes of a child.
"Sketches are obviously pictorial, for they refer to shape and orientation, and often to approximate size even if they maintain a varying degree of abstractness. Yet it is impossible to confirm that there is a direct one–to–one correspondence between shapes and figures on paper and the images they stand for. It is therefore proposed to refer to the (pictorial) reasoning evident in interactive imagery at the time of sketching as consisting of two modalities. The designer is 'seeing as' when he or she is using figural, or 'gestalt' argumentation while 'sketch–thinking'. When 'seeing that', the designer advances no figural arguments pertaining to the entity that is being designed. The process of sketching is a systematic dialectics between the 'seeing as' and 'seeing that' reasoning modalities. To examine this proposition, design moves and arguments were inspected as they are established through protocol analysis. The notion of 'seeing as' and 'seeing that' will be further elucidated as we proceed, so as to best exploit documentation from the protocols."
(Gabriela Goldschmidt 1991, p.131)
Goldschmidt, G. (1991). "The dialectics of sketching." Creativity Research Journal, Routledge 4(2): 123–143.
Fig.1 Donald Owen Colley [http://buttnekkiddoodles.com/2012/12/26/knockin–about–chicago/]