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25 NOVEMBER 2014

The Notebook: A Place for Thinking

Filmed at Irish Museum of Modern Art, Ireland. "Notebook Material" Des Ward Student artwork in notebooks – 1st year groups on the IADT BA Art programme: 2009 – 2014.

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2014 • a place for thinking • art and design practiceattunementbookcommonplace bookcommonplaces • Des Ward • discernment • drawingdrawing as enquirydrawing ideasdrawing on paperdrawing studiesDun Laoghaire Institute of Art • experimental speculation • experimental thinkingfirst year art and design • IADT BA Art • idea generationideas start on paper • Irish Museum of Modern Art • making processmark makingnotebook • physical experimentation • place metaphor • poetics of creative research • poetics of thinking • poetics of thought • Republic of Ireland • Seamus Heaney • sketch-thinkingsketchbooksketching ideas • skilled practice • thinking places • thinking processthinking through drawingthinking toolstracesvisual problem-solving

CONTRIBUTOR

Simon Perkins
05 JULY 2014

A Feminist Analysis of the Dove Campaign for Real Beauty

Abstract: "Drawing from several areas of research, this thesis explores the ways in which Dove's Campaign for Real Beauty appropriates feminist themes to sell beauty products, to the detriment of female consumers. Advertising and marketing have long held the power to create, shape, and reinforce cultural norms, and for years, advertisers have been able to propagate and strengthen gender stereotypes. Though there has been a push since the late 1990s to stem the flow of sexist and potentially dangerous advertising messages about women's bodies, ads still disseminate harmful messages that contribute to the further sexualization and oppression of women in the United States. Dove is just one of the many female–targeted brands that claim to hold progressive, woman–positive ideals, while still selling products intended to make women more beautiful–supposedly the ultimate goal for any modern female. While the campaign professes a desire to increase confidence and self–esteem for women and girls around the globe, it promotes a post–feminist, consumerist agenda that actually reinforces what Naomi Wolf titled 'the beauty myth'. Linguistic and visual analyses of Dove's print and viral marketing tactics within the contexts of advertising, feminism, and consumer culture reveal that instead of 'redefining' beauty, the Dove campaign is, in actuality, reinforcing decades–old ideology about women's appearance and status in society."

(Caitlin McCleary, 2014)

McCleary, Caitlin M., "A Not–So–Beautiful Campaign: A Feminist Analysis of the Dove Campaign for Real Beauty" (2014). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1691

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2013advertising campaignanxietyappropriationbeauty industrybeauty productsbody imageco-optionconsumer culturecultural normsdepictions of womendissertationDove (brand) • Dove Real Beauty Sketches (2013) • drawingemotional responseemotive manipulationempowerment themeevocative advertisingfemale consumerfemale-targeted brandsfeminist analysisfeminist themesgender stereotypesgendered brands • honours thesis • marketing campaign • Naomi Wolf • physical appearancepost-feminist agenda • real beauty • Real Beauty (campaign) • redefining beauty • self-criticism • self-esteemself-perceptionsexualisation • sketch artist • sketching • The Beauty Myth (1990) • Unilever • University of Tennessee • viralviral adviral advertisingviral marketing tactics

CONTRIBUTOR

Simon Perkins
29 MARCH 2014

An extensive online resource for creating new ideas

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absence thinking • action verbs • areas of key value • art streaming • assumption busting • attribute listing • braindrawing • brainmapping • brainstorming • brainwriting • breakdown • challenge • chunking • conflict • Crawford slip method • create new ideas • creative ideas • creative method • creative methods • creative skills • creative stimulus • creative techniques • creative tension • creative thinkingcreative toolscreativity • creativity toolbox • creativity tools • David Straker • day in the life • decomposition • deep analysis • delphi methoddoodlingdrawing • essential qualities • expand thinking • explore ideas • extended ideas • focused thinking • forced conflict • forcing combinations • gain consensus • gradually unfolding • group doodlin • guided imagery • hierarchical breakdown and exploration • how to • how-how diagram • idea generationimagineering • incomplete doodles • incubation • lateral thinking • looking at the problem backwards • lotus blossom • mind-mapping • minimal personal interaction • modelling • morphological analysis • nominal group technique • non-verbal stimulation • online resourcepausepost-it notes • post-up • problem plus stimulus equals idea • provocation • random word • random words • real problem • remembering solutions • remembrance • reversal • reverse brainstorming • rightbraining • role-play • rubber-ducking • scamper • Six Thinking Hats • stimulate the subconscious • stimuli • storyboarding • subconscious • take a break • talk and talk • talk streaming • the Kipling method • think more deeply • thinking sideways • toolbox • triz contradiction analysis • unblock • unconscious assumptions • unfold the flower • unfolding • value engineering • visioning • visual story • wishing • write and write • write streaming

CONTRIBUTOR

Simon Perkins
23 MARCH 2014

O Menino e o Mundo (The Boy and the World, 2013)

"'O menino e o mundo' é o segundo longa–metragem de animação de Alê Abreu, paulistano de 42 anos, também diretor de 'Garoto Cósmico' e autor/ilustrados de livros infantis. Para espectadores habituados a animações cada vez mais sofisticadas, aceleradas e dependentes de efeitos especiais, em um primeiro momento o filme pode causar estranheza por sua linguagem simples e econômica, ou por sua cadência tranquila, na contracorrente do mercado. Além disso, ele é atravessado por uma melancolia incomum no gênero, fazendo do olhar de uma criança veículo para uma inquietante crítica social–e confrontando o espectador com o desafio de pensar sobre aquilo que vê, coisa incomum no gênero."

(Luciano Trigo, 19/01/14)

Sofrendo com a falta do pai, um menino deixa sua aldeia e descobre um mundo fantástico dominado por máquinas–bichos e estranhos seres alienígenas. Uma inusitada animação com várias técnicas artísticas que retrata as questões do mundo moderno através do olhar de uma criança.

Suffering from the absence of a father, a boy leaves his village and discovers a fantasy world dominated by machines, animals and strange aliens. An unusual animation with various artistic techniques that portrays the issues of the modern world through the eyes of a child.

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20132D animation • Adriana Barbosa • Ale Abreu • alone in the wildernessboyBrazilchildrens book illustrationcolourfulcritical commentarydrawing • eyes of a child • fatherfilm • Gustavo Kurlat • hand-drawn animationhand-generated illustrationshand-painted stop motion animationhand-painted styleillustrationillustrative stylemodern world • Nana Vasconcelos • O Menino e o Mundo (2013) • quest • Ruben Feffer • social critique • The Boy and the World (2013) • villagervisual spectacleyoung children

CONTRIBUTOR

Simon Perkins
09 JUNE 2013

Sketch-thinking: the processes of 'seeing as' and 'seeing that'

"Sketches are obviously pictorial, for they refer to shape and orientation, and often to approximate size even if they maintain a varying degree of abstractness. Yet it is impossible to confirm that there is a direct one–to–one correspondence between shapes and figures on paper and the images they stand for. It is therefore proposed to refer to the (pictorial) reasoning evident in interactive imagery at the time of sketching as consisting of two modalities. The designer is 'seeing as' when he or she is using figural, or 'gestalt' argumentation while 'sketch–thinking'. When 'seeing that', the designer advances no figural arguments pertaining to the entity that is being designed. The process of sketching is a systematic dialectics between the 'seeing as' and 'seeing that' reasoning modalities. To examine this proposition, design moves and arguments were inspected as they are established through protocol analysis. The notion of 'seeing as' and 'seeing that' will be further elucidated as we proceed, so as to best exploit documentation from the protocols."

(Gabriela Goldschmidt 1991, p.131)

Goldschmidt, G. (1991). "The dialectics of sketching." Creativity Research Journal, Routledge 4(2): 123–143.

Fig.1 Donald Owen Colley [http://buttnekkiddoodles.com/2012/12/26/knockin–about–chicago/]

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1991abstract thinking • abstractness • concept developmentconcept generationconceptual schemeconceptualisation • concrete thinking • creativity research • Creativity Research Journal • design • design reasoning • design thinkingdrawingdrawing as enquiry • drawing research • drawing studiesdrawing study • figural • figural arguments • Gabriela Goldschmidt • gestalt argumentation • gestalt principlesidea generationinteractive imagery • Israel Institute of Technology • pictorial reasoning • problem-solvingprotocol analysis • reasoning modalities • reflexive technology • seeingseeing asseeing that • sequence of design moves • shape and orientation • sketch-thinkingsketchessketchingsketching ideas • systematic dialectics • visual thinking

CONTRIBUTOR

Simon Perkins
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