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Which clippings match 'RIT Graphic Design Archive' keyword pg.1 of 1
28 JULY 2013

Will Burtin: pioneer information designer

"Will Burtin, was one of the foremost information designers of the 20th century. Will Burtin was born in Germany and trained as a typographer and designer at the Werkschule Cologne, Germany, where he also later taught. Shortly after emigrating to the United States in 1938, he was commissioned to create exhibition units for the Federal Pavilion at the 1939 New York World's Fair. From 1943 to 1945, Burtin worked for the U.S. Army Air Corps. In 1945, Burtin became art director for Fortune magazine. Later, in 1949, Burtin established his own design firm in New York with clients including Union Carbide, Eastman Kodak, the Smithsonian Institution, and Upjohn Pharmaceuticals. In 1971, Burtin received a Gold Medal from the American Institute of Graphic Arts."





20th centuryAmerican Institute of Graphic ArtsColognecommunication design • communication designer • design firm • Eastman Kodak • Federal Pavilion at the • Fortune magazinegraphic designgraphic designerinfluential designerinformation designinformation designerinformation graphics • Kolner Werkschulen • layered • New York Worlds Fair 1939 • Print (magazine) • RIT Graphic Design ArchiveRochester Institute of Technology • Scope (magazine) • Smithsonian Institutetypographer • Union Carbide • Upjohn Pharmaceuticals • US Army Air Corps • visual communicationWill Burtin


Simon Perkins
19 FEBRUARY 2010

Information Design: understanding reader and user responses to written and visually presented information

"Information Design is an area concerned with understanding reader and user responses to written and visually presented information. The kinds of problems addressed include legal documents, business forms, diagrams, transportation maps, charts, tables, instructional materials, wayfinding systems and computerized information systems. The ability to understand and simplify complex relationships is highly important. Although these facts and relationships are from disciplines other than graphic design, it is essential that this material is visually communicated in clearly organized, thoughtful, appropriate and visually interesting manner."

(Deborah Beardslee, RIT Graphic Design Archive)



Tom Edson

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