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Which clippings match 'Donald Norman' keyword pg.1 of 3
12 MARCH 2015

Hugh Dubberly: Design the Future

"Hugh is the President of Dubberly Design and talented design planner and teacher. At Apple Computer in the late 80s and early 90s, Hugh managed cross-functional design teams and later managed creative services for the entire company. While at Apple, he co-created a technology-forecast film called 'Knowledge Navigator,' that presaged the appearance of the Internet in a portable digital device. While at Apple, he served at Art Center College of Design in Pasadena as the first and founding chairman of the computer graphics department.

Intrigued by what the publishing industry would look like on the Internet, he next became Director of Interface Design for Times Mirror. This led him to Netscape where he became Vice President of Design and managed groups responsible for the design, engineering, and production of Netscape's Web portal. Hugh graduated from Rhode Island School of Design with a BFA in graphic design and earned an MFA in graphic design from Yale.

This lecture was held on Wednesday, October 3, 2012 at 4:30pm in 1305 Newell Simon Hall."



2012 • age of biology • Apple Computer • Art Center College of Design in Pasadena • Austin Henderson • biological model • boundary objectsCarnegie Mellon Universitycommunication systemsconcept map • concept mapping • conceptual model • continuous change • creative servicescross-functional design teamsdata modelling • data models • design of the system rather than the object • design planner • design the futureDesign the Future Lecture ProgrammeDonald Norman • Dubberly Design • Fred Murrell • George Lakoffgraphic designer • HCII • Hugh Dubberlyinterface design • James Griesemer • Jay Doblin • John Rheinfrank • Kevin KellyKnowledge Navigator (1988)lingua franca • manufacturing age • mechanistic modelmetaphors of realityNetscape • networked-services ecology • org chart • Pasadena • portable digital device • Rhode Island School of Designservice design • service designer • Susan Leigh Star • system image • technology forecasting • Times Mirror • VisiCalc • whole systems


Simon Perkins
26 OCTOBER 2014

Donald Norman: The Research-Practice Gulf

"There is a great gulf between the research community and practice. Moreover, there is often a great gull between what designers do and what industry needs. We believe we know how to do design, but this belief is based more on faith than on data, and this belief reinforces the gulf between the research community and practice.

I find that the things we take most for granted are seldom examined or questioned. As a result, it is often our most fundamental beliefs that are apt to be wrong.

In this talk, deliberately intended to be controversial. I examine some of our most cherished beliefs. Examples: design research helps create breakthrough products; complexity is bad and simplicity good; there is a natural chain from research to product."



2010abstract models • applied social science • appropriately complex representationbreakthrough innovation • breakthrough products • call to actionChicagocomplexitydesign and innovationdesign communitydesign conferencedesign practicedesign research • design research conference • designer-centred designdisruptive innovationdogmaDonald Normanethnographic design approach • existing product categories • failure of design research • fundamental beliefs • generalised modelsHCDhuman-centred designideation • IIT Institute of Design (ID) • Illinois Institute of Technology (IIT) • incremental innovationinnovation process • innovative breakthroughs • keynote address • product developmentradical innovationrapid prototypingreal-world designreal-world projectsresearch communityresearch-practice gulf • results-driven • simplicitytesting perpetuates mediocrity • translational engineering • translational sciencewhat designers do • what industry needs


Simon Perkins
18 JUNE 2014

Calm Technology: designs which require only peripheral attention

"The most potentially interesting, challenging, and profound change implied by the ubiquitous computing era is a focus on calm. If computers are everywhere they better stay out of the way, and that means designing them so that the people being shared by the computers remain serene and in control. Calmness is a new challenge that UC brings to computing. When computers are used behind closed doors by experts, calmness is relevant to only a few. Computers for personal use have focused on the excitement of interaction. But when computers are all around, so that we want to compute while doing something else and have more time to be more fully human, we must radically rethink the goals, context and technology of the computer and all the other technology crowding into our lives. Calmness is a fundamental challenge for all technological design of the next fifty years. The rest of this paper opens a dialogue about the design of calm technology. ...

We use 'periphery' to name what we are attuned to without attending to explicitly. Ordinarily when driving our attention is centered on the road, the radio, our passenger, but not the noise of the engine. But an unusual noise is noticed immediately, showing that we were attuned to the noise in the periphery, and could come quickly to attend to it.

It should be clear that what we mean by the periphery is anything but on the fringe or unimportant. What is in the periphery at one moment may in the next moment come to be at the center of our attention and so be crucial. The same physical form may even have elements in both the center and periphery. The ink that communicates the central words of a text also peripherally clues us into the genre of the text though choice of font and layout.

A calm technology will move easily from the periphery of our attention, to the center, and back. This is fundamentally encalming, for two reasons.

First, by placing things in the periphery we are able to attune to many more things than we could if everything had to be at the center. Things in the periphery are attuned to by the large portion of our brains devoted to peripheral (sensory) processing. Thus the periphery is informing without overburdening.

Second, by recentering something formerly in the periphery we take control of it. Peripherally we may become aware that something is not quite right, as when awkward sentences leave a reader tired and discomforted without knowing why. By moving sentence construction from periphery to center we are empowered to act, either by finding better literature or accepting the source of the unease and continuing. Without centering the periphery might be a source of frantic following of fashion; with centering the periphery is a fundamental enabler of calm through increased awareness and power.

Not all technology need be calm. A calm videogame would get little use; the point is to be excited. But too much design focuses on the object itself and its surface features without regard for context. We must learn to design for the periphery so that we can most fully command technology without being dominated by it.

Our notion of technology in the periphery is related to the notion of affordances, due to Gibson and applied to technology by Gaver and Norman. An affordance is a relationship between an object in the world and the intentions, perceptions, and capabilities of a person. The side of a door that only pushes out affords this action by offering a flat pushplate. The idea of affordance, powerful as it is, tends to describe the surface of a design. For us the term 'affordance ' does not reach far enough into the periphery where a design must be attuned to but not attended to."

(Mark Weiser and John Seely Brown, 1997)

"The Coming Age of Calm Technology," Mark Weiser and John Seely Brown, In Beyond Calculation: The Next Fifty Years of Computing, Peter J. Denning and Robert M. Metcalfe, New York, Springer–Verlag 1997.



1997affordancesambient awarenessaround usattentionattunementbecoming invisible • blend into the background • calm • calm technologycalmness • distributed computing • Donald Norman • encalm • encalming technology • engaged interaction • everyday thingsexcitement • explicitly • human computer interactioninteraction designJames GibsonJohn Seely Brown • Mark Weiser • peripheral attention • periphery • sensory phenomena • sensory processing • technological change • technological design • technology affordancesubiquitous computing • William Gaver • Xerox PARC


Simon Perkins
06 APRIL 2014

Limitations of the Decision Cycle Model of Interactive Interfaces

"One central idea missing from the decision cycle model is the notion that goals are often not fully formed in an agent's mind. As anyone who has ever tried to write an essay knows, we do not always act by moving through a decision sequence where we have a clear idea of our goal. Often we explore the world in order to discover our goals. We use the possibilities and resources of our environment to help shape our thoughts and goals, to see what is possible, and we have no clear idea of what we want to do any more than we always have a clear idea of what we are going to write before we begin the process of writing. This is a different orientation than the classical Cartesian view that we know things internally and just communicate fully intact thoughts in external vehicles. In this more dynamic interactionist view, the action of externally formulating thoughts is integral to internally formulating them too. We do not have a clear and distinct idea in mentalese awaiting expression in English or French. The very action of putting 'thoughts' in words helps to formulate them. If this is generally true about many of our actions it means that the goal of an interactive interface is not merely to allow users to do what they want to do, it must also allow them to discover what they want to do. ...

The overhaul I propose to the decision cycle model begins by noting that the way we cope with badly formulated goals and plans is by relying on two facts: we tend to operate in the same workplace over time, and we are usually clever enough to figure out on-line what we must do next. If one observes most creative activity it is apparent that there are both planful and improvisational elements to it. Creative activity is improvisational because agents are opportunistic -- they pursue ideas and possibilities as they emerge regardless of whether those ideas or possibilities have been anticipated. Creative activity is planful because the skilled agent tries to prepare the environment so that he or she has the greatest chance of stumbling on excellent ideas and possibilities. Thus, although an agent may not know, in advance, what he will create, he knows that by doing certain actions, or by arranging the environment in a certain way, or by laying out certain tools, he is doing the best he can to put himself in a position to recognize unimagined possibilities. This setting up the environment to facilitate on-line choice and improvisation I call preparation. It is a key component of skilled activity. There are others. To accommodate them in a decision model requires adding new forms of action, and new forms of interactivity throughout the decision cycle."

(David Kirsh, 1997)


1997active learning • agent-environment-agent loop • approaches to ambiguitycognitive sciencecomputational complexity • David Kirsh • decision cycle model of interaction • discovery through designDonald Norman • dynamic interactionist view • ecological approach to cognition • educational constructivism • Edwin Hutchins • environment maintenance • environment preparation • event cognition • explanatory concept of engagement • exploratory actions • human computer interactionimprovised method • interactive interfaces • interactive learning environments • James Gibson • Jim Hollan • John Bransford • learning environment design • mental processes • mentalese • naming process • perception is interactive • personal exploration of phenomena • reshaping the cognitive congeniality of the environment • Robert Shaw • sensory feedback • theory of interactivity • visibility and recognition


Simon Perkins
06 APRIL 2014

State of Design: How Design Education Must Change

"But design faces an uncertain future. The traditional design fields create artifacts. But new societal challenges, cultural values, and technological opportunities require new skills. Design today is more human–centered and more social, more rooted in technology and science than ever before. Moreover, there is need for services and processes that do not require the great craft skills that are the primary outcome of a design education.

Although design can sometimes bring creative insight to new problems, this ability is more of an art than a science, limited to a few especially talented individuals and design firms. In order to expand beyond chance successes, design needs better tools and methods, more theory, more analytical techniques, and more understanding of how art and science, technology and people, theory and practice can commingle effectively and productively. ...

Design is still mainly taught as a craft. There are remarkably few fundamental principles, almost no science. If design is to live up to its promise it must create new, enduring curricula for design education that merge science and technology, art and business, and indeed, all the knowledge of the university. Design is an all–encompassing field that integrates together business and engineering, the social sciences and the arts. We see a tremendous opportunity for students that learn design in this integrated way. ...

For design to succeed, grow, achieve its potential, and train future leaders, we envision a new curriculum. In our vision, these new programs combine learning the art and craft of beautiful, pleasurable well–crafted design with substantive courses in the social and biological sciences, in technology, mathematics and statistics, and in the understanding of experimental methods and rigorous reasoning. Programming and mechatronics are essential skills in today's product world. Not only will this training make for better practitioners, but it will also equip future generations of designers to be better at developing the hard, rigorous theory design requires.

Design is an exciting powerful field, filled with promise. To meet the challenges of the 21st century, design and design education must change. So too must universities."

(Don Norman and Scott Klemmer, 25 March 2014)



2014 • analytical techniques • analytical thinkingart and design education • behavioural sciences • call to actioncomplex phenomenacraft and materialscraft skills • creative insight • creative leaders • deductive reasoning • design academics • design and visual culturedesign artefactsdesign craftdesign curriculadesign curriculumdesign educationdesign education must changedesign facultydesign methodsdesign pedagogydesign studio educationdesign theory • design theory and practice • design thinkingdisciplinary specialisationDonald Normanexperimental methodsexperimental type design • finding and solving problems • formal design methodsfundamental principlesinductive reasoningintegrative practicesinterdisciplinary knowledge • LinkedIn Influencers (series) • material practicesmateriality of artefacts • mechatronics • people and society • people and technology • practical theory • practice and theorypractitioner wisdomquestioning traditionsScott Klemmersynthetic thinkingsystematic approachsystems thinking • technology and people • technology designtheory and practicetheory of designthinking toolsuncertain future • well-crafted design


Linda Carroli

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