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Which clippings match 'Document' keyword pg.1 of 1
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)

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TAGS

bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems

CONTRIBUTOR

Simon Perkins
16 JANUARY 2014

A Game Bible is not a Game Design Document

"Some people confuse a game bible with a GDD [game design document]. Don't make this mistake. A show bible is a term taken from television production. The show bible's emphasis is on the rules of the world and the backgrounds and relationships of the characters. This is an important document to create, especially if information about your world and characters is going to be shared with other individuals (like those working on marketing materials such as websites, comic book adaptations, and merchandising) but remember that the game bible has nothing to do with gameplay. That's what the GDD is for. ...

A GDD is first and foremost about gameplay. How the character interacts with the world rather than relates to it; a subtle difference, but an important difference nonetheless. I find bibles important, especially when communicating your game's universe to other interested parties, but it really should be done after you have started to flesh out your GDD. "

(Scott Rogers, pp.72–75, 2010)

Rogers, S. (2010). "Level Up!: The Guide to Great Video Game Design", John Wiley & Sons.

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TAGS

2010adaptationbible (guide) • character relationships • document • game bible • Game Design Document (GDD) • game universe • game worldgameplay • marketing materials • merchandising • rulesshow biblestory worldtelevision production • world of the game • world of the story

CONTRIBUTOR

Simon Perkins
17 OCTOBER 2012

OASIS Open Document Format for Office Applications

"The OpenDocument Format (ODF) is an open XML–based document file format for office applications to be used for documents containing text, spreadsheets, charts, and graphical elements. The file format makes transformations to other formats simple by leveraging and reusing existing standards wherever possible. As an open standard under the stewardship of OASIS, OpenDocument also creates the possibility for new types of applications and solutions to be developed other than traditional office productivity applications."

(Organization for the Advancement of Structured Information Standards)

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TAGS

documentfile format • new applications • new solutions • OASIS (acronym) • ODF • office application • office applications • office productivity applications • office software • openopen standard • OpenDocument • OpenDocument Format • Organization for the Advancement of Structured Information Standards • productivity toolsstandardisationstandardstechnology solution • vendor neutral • XML • XML-based • XML-based format

CONTRIBUTOR

Simon Perkins
20 DECEMBER 2006

WayMarkr: life caching autopilot

"The Waymarkr system allows you to effortlessly document and share your life with others. ... Once the WayMarkr software is enabled, your phone will continuously take photographs of your events and perspectives. All photographs are sent to a the Waymarkr web site so your phone never runs out of room. You can then login to the Waymarkr web site, annotate and share your photos, see stop motion movies of your captured event and map out where your photos were taken. You can also see other user's photos that were taken at the same time and place as your photos, giving you an alternate perspective on your experience."

(WayMarkr Ltd., Mike Bukhin, Michael DelGaudio, Sonali Sridhar, Mouna Andraos)

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TAGS

autopilot • daily activity • data recorder • diarydocument • excursion • life caching • locationlocation-specificmemorymobilepathphonephotographplacesurveillancetelephoneurban explorer • WayMarkr • wearableworn
27 OCTOBER 2006

Our House: Documenting A Family House

"By documenting a family house in this way and opening up its space virtually, in a public building, the work examines the evocation of spaces from our past, a wealth of which we all carry around with us and how these memories can be triggered by and effect other spaces we encounter. As in my other solo work, through uncovering the detail of my past and surroundings, the work evokes the spectators? own personal history, raising issues of memory, personal documentation, the persistence of these spaces in our minds, the mnemonic function of spaces and the inevitable sense of loss encountering spaces that have changed."
(Daniel Belasco Rogers)

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