Not Signed-In
Which clippings match 'Intuitive Design' keyword pg.1 of 1
24 MARCH 2013

Copenhagen Institute of Interaction Design: Prototyping

"As design–led and practice–based research institution, CIID has expertise in directly engaging with design and technological materials to produce prototypes. Prototyping is at the center of CIID's design culture; it provides us with the methods and means to probe future scenarios, situate design discourses and test design and technical implementations in real world contexts. Our prototyping methods range from simple paper based co–creation props to functional physical prototypes of complex systems. In addition, video scenarios and various experience prototyping methods are employed, in the early stages of our research, in order to bring forward surprisingly foundational insights about the 'role' a technological object or system may have in the real world. Overall, insights derived from all prototypes feed back into our research process to re–iterate over its concepts or focus. With clear probing or prompting goals, we can better use sketches in materials, hardware and software to think and communicate about research, technologies and their societal impacts."

1

CONTRIBUTOR

Simon Perkins
09 MAY 2012

Welcome to the Era of Design

"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...

You see, expecting great design is no longer the preserve of a picky design–obsessed urban elite – that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.

Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design–led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."

(Adam Swann, 5/03/2012, Forbes)

Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].

1

TAGS

advertisingaestheticsAmazon.comApple • Apple Care • applied discipline • B2Bbrandbrandingbrandsbusiness • business to business • CMO Network • competitive advantagecreativity • customer recommendation • customer satisfaction • customer-centric • customersdesign • design-led organisation • elegant design • employee satisfaction • enjoyable to use • era of design • experience design • feel good • financial value • First Direct • Forbesgood designgraphic designhyperconnectedIKEAinnovative designinteraction designinterior designintuitive designleadership • led by design • marketer • marketingmeaningful experiences • Michael Eisner • MicrosoftMicrosoft Windows • new era • new standardsoperating systempackagingPhilippe StarckPinterest • process design • product design • rewarding experiences • service design • service touchpoints • social media • social-media-fueled society • Switzerland • urban elite • user experience designweb design

CONTRIBUTOR

Simon Perkins
19 FEBRUARY 2010

Research Institute for Consumer Affairs: inclusive design

"The concept of Universal Design goes beyond the mere provision of special features for various segments of the population. Instead it emphasises a creative approach that is more inclusive, one that asks at the outset of the design process how a product, graphic communication, building, or public space can be made both aesthetically pleasing and functional for the greatest number of users. Designs resulting from this approach serve a wider array of people including individuals with temporary or permanent disabilities, parents with small children, and everyone whose abilities change with age.'"

(Jane Alexander)

Jane Alexander, Strategies for teaching universal design, taken from Hubert Froyen, Crisp &Clear, Number 4, European Institute of Design and Disability, 2000.

1

TAGS

comfort • commoditycommunicationdesigndesign responsibility • diverse ability • engineering • equitable • ergonomic designergonomics • error tolerance • forminclusive designinnovationinteraction designintuitive designmobilityperceptionposture • Research Institute for Consumer Affairs • Ricability • sensory abilityuniversal designusabilityuser researchUser-Centred Design (UCD)visual communicationvisualisation

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.