"Big data smacks of the centralization fads we've seen in each computing era. The thought that 'hey there's more data than we can process!' (something which is no doubt always true year–on–year since computing began) is dressed up as the latest trend with associated technology must–haves.
Meanwhile we risk overlooking the much more important story here, the real revolution, which is the mass democratisation of the means of access, storage and processing of data. This story isn't about large organisations running parallel software on tens of thousand of servers, but about more people than ever being able to collaborate effectively around a distributed ecosystem of information, an ecosystem of small data. ...
And when we want to scale up the way to do that is through componentized small data: by creating and integrating small data "packages" not building big data monoliths, by partitioning problems in a way that works across people and organizations, not through creating massive centralized silos.
This next decade belongs to distributed models not centralized ones, to collaboration not control, and to small data not big data."
(Rufus Pollock, 25 April 2013)
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