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Which clippings match 'Corporate America' keyword pg.1 of 1
17 JANUARY 2014

Energizing corporate culture through industrial musicals

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TAGS

1950s1954aesthetic spectacleautomaker • awayday • boom time • business contextChevroletcollective values • company loyalty • corporate Americacorporate behaviourcorporate culturecorporate events • corporate image • corporate musical • economic boomenculturationenergizing corporate cultureentertainmentGeneral Motors • industrial musical • industrial propaganda • industrial show • industrial theatre • internal marketing • internal songbook • marketing practicesmusical theatreorganisational culturePrelinger Archivespromoting shared business contextpropagandasales and profitshow (spectacle) • song-and-dance • team day • team motivation • team-buildingtrade convention

CONTRIBUTOR

Simon Perkins
14 FEBRUARY 2012

A is for Atom: atomic giants released from within the atom's heart

"Although the 'Atoms for Peace' campaign was formally launched in 1957, corporate America began to promote peaceful uses of atomic energy as early as the first few months after Hiroshima. A Is For Atom, an artifact of this effort, takes this highly loaded and threatening issue straight to the public in an attempt to 'humanize' the figure of the atom.

A Is For Atom speaks of five atomic 'giants' which 'man has released from within the atom's heart': the warrior and destroyer, the farmer, the healer, the engineer and the research worker. Each is pictured as a majestic, shimmering outline figure towering over the earth. 'But all are within man's power – subject to his command,' says the narrator reassuringly, and our future depends 'on man's wisdom, on his firmness in the use of that power.'

General Electric, a long–time manufacturer of electric appliances, power generation plants, and nuclear weapon components, is staking a claim here, asserting their interest in managing and exploiting this new and bewildering technology. Its pitch: this is powerful, frightening, near–apocalyptic technology, but managed with firmness, it can be profitable and promising. This 'Trust us with the control of technology, and we'll give you progress without end' pitch resembles what we've seen in films like General Motors' To New Horizons (on the Ephemeral Films disc). But the automobile, of course, wasn't a weapon of mass destruction.

In its first two years of release, A Is For Atom was seen by over seven million people in this version and a shortened ten–minute theatrical cut. In 1953 it won first prizes in both the Columbus (Ohio) and Turin (Italy) Film Festivals, the Freedoms Foundation Award, an 'oscar' from the Cleveland Film Festival, and a Merit Award from Scholastic Teacher. In 1954 it won first prize in the Stamford Film Festival, a Golden Reel Award from the American Film Assembly, and a second Grand Award from the Venice Film Festival. The film was remade in the mid–sixties and is still available for rental.

Like other John Sutherland films, A Is For Atom presents a portentious message in a visually delightful and often self–deprecating manner. 'Element Town' and its quirky inhabitants, including hyped–up Radium and somnolent Lead, is unforgettable, and the animated chain reaction manages to avoid any suggestion of nuclear fear."

(Internet Archive)

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TAGS

19572D • A is for Atom • animated presentationanimationapocalypticatomatomic energy • atomic giants • Atoms for Peace • automobilechain reactioncorporate America • destroyer • eduction campaign • electric appliances • electricity • electricty • Element Town • engineer • Ephemeral Films • farmer • future • General Electric • General Motorsgiant • healer • Hiroshima • humanise • Internet Archive • John Sutherland • lead • mass destructionnew horizonsnuclear fearnuclear weapon • portentious • power • power generation • progresspropaganda • radium • science • Sutherland Productions • technologytrusturaniumvisual representations of scientific concepts • visually delightful • warrior

CONTRIBUTOR

Simon Perkins
17 JANUARY 2010

Colour Space: The Coolest Shades in Corporate America

"Companies spend millions trying to differentiate from others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it's all about location, location, location. The result is an ever more frantic competition for the best neighborhood. Here's a look at the new blue bloods."

(Michael Rock, p.157)

Fig.1 Rock, Michael. (2003). 'Color Space Coolest Shades in Corporate America.' Wired Magazine.

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CONTRIBUTOR

Simon Perkins
21 JUNE 2005

The Corporation: provocative account charting the evolution and powerful influence of the contemporary business corporation

"Provoking, witty, stylish and sweepingly informative, THE CORPORATION explores the nature and spectacular rise of the dominant institution of our time. Part film and part movement, The Corporation is transforming audiences and dazzling critics with its insightful and compelling analysis. Taking its status as a legal 'person' to the logical conclusion, the film puts the corporation on the psychiatrist's couch to ask 'What kind of person is it?'"

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TAGS

1886 • 2003 • bad apples • Bolivia • Bovine Growth Hormone • Bovine Somatotropin • businessCanadacapitalismCelebration (city) • Charles Kernaghan • Coca-Cola • commercial institution • contemporary business • corporate Americacorporate behaviourcorporate historycorporate modelcorporate responsibility • corporate social responsibility • corporationscritical perspective • dairy cattle • DDT (dichlorodiphenyltrichloroethane) • developmental vulnerability • documentary filmDwight Eisenhower • economic externalities • economyexploitationexploitation of natural resources • Fanta • financial dealingfinancial innovationFox News • Fraser Institute • free market economy • government-chartered institution • Howard Zinn • IBM • intergenerational tyranny • investigative news • Jennifer Abbott • Joel Bakan • legal entity • limited liability • Mark Achbar • Mark Moody-Stuart • marketing practices • mastitis • Michael Moore • Michael Walker • military-industrial complex • milk • milk production • Milton Friedman • Monsanto • Monsanto Company • nagging • Naomi KleinNaziNikeNoam ChomskyNorth Americapatent registration • perception management • Peter Drucker • petrochemicals • Pfizer • posilac • powerprofit • rational tyranny • Ray Anderson • Robert Hare • Samuel Epstein • stealth marketing • The Corporation (2003) • toxicology • tragedy of the commons • undercover marketing • unethical behaviourUnited StatesUniversity of British ColumbiaVandana Shiva
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