"Tech City Map, created by developers at Trampoline Systems and designed by Playgen, pulls in streams of social network data for all of the businesses in the area to help analyse their influence. The Tech City Map follows in the footsteps of Matt Biddulph's original Silicon Roundabout map as well as Wired's very own version, produced in 2009."
(Olivia Solon and Nate Lanxon, 10 November 2011, Wired UK)
"Old Bond is an award winning, independent creative agency that helps to promote forward thinking brands in an innovative and exciting way. We provide tailored solutions with our unique technology - a breakthrough in outdoor advertising"
(Old Bond London Ltd., UK)
"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.
Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.
The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."
(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)
"The Russell Group represents the 20 leading UK universities which are committed to maintaining the very best research, an outstanding teaching and learning experience and unrivalled links with business and the public sector."
[In the UK the Russell Group represent the traditional and 'red brick' universities and the 'Million+ group' represents the new or 'Plate Glass' universities.There is a similar equivalence in Australia between the more traditional 'sandstone universities' and the 'new' or 'Post-1992 universities'.]