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Which clippings match 'University College London' keyword pg.1 of 2
12 JULY 2015

Assessment Careers: enhancing learning pathways

"Assessment is often viewed as a series of one-off events. This means that learners do not always benefit from feedback, they lack a sense of progress and self-reliance is not encouraged. This project will reconceptualise assessment from the perspective of an assessment career and use this to transform our institution's assessment processes. Like a working career, an assessment career develops through a series of related events that join up to give a coherent and progressive pathway that is self-directed."

(Gwyneth Hughes, Research Portal, Institute of Education, University of London)

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CONTRIBUTOR

Simon Perkins
05 JANUARY 2013

Visualising interconnectedness through social network streams

"Tech City Map, created by developers at Trampoline Systems and designed by Playgen, pulls in streams of social network data for all of the businesses in the area to help analyse their influence. The Tech City Map follows in the footsteps of Matt Biddulph's original Silicon Roundabout map as well as Wired's very own version, produced in 2009."

(Olivia Solon and Nate Lanxon, 10 November 2011, Wired UK)

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TAGS

2011 • academic partners • affinityAmazon.combusinessbusiness community • Central London • chartCiscoCity University Londoncluster mapping • creative startup • data visualisationDavid Camerondiagrameast LondonEast London Tech CityEric van der KleijFacebookGoogle IncGoogle MapsGreenwichHackneyhubImperial College Londoninformation visualisationIntelinterconnectedness • Islington • LondonLoughborough Universitymap • Matt Biddulph • media companiesnetwork • Newham • next-generation applications • next-generation services • Old Street • Old Street roundabout • Olympic Legacy Company • Olympic Park • Playgen • Qualcomm • Queen Elizabeth Olympic Park • relatedness • retweets • ShoreditchSilicon Roundabout • Silicon Roundabout map • Silicon Valleysoftware companiesstart-up business • Stratford • Tech City • Tech City cluster • Tech City Map • technology companies • Tower Hamlets • Trampoline Systems Ltd • Twitter streamUK • UK headquarters • University College LondonvisualisationVodafoneweb of connections

CONTRIBUTOR

Simon Perkins
03 NOVEMBER 2012

Kino-mo: computer generated adverts on bicycle wheels

"Old Bond is an award winning, independent creative agency that helps to promote forward thinking brands in an innovative and exciting way. We provide tailored solutions with our unique technology – a breakthrough in outdoor advertising"

(Old Bond London Ltd., UK)

[Kino-mo were previously 'Old Bond']

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TAGS

2012advertising display • Art Stavenka • bicyclebicycle wheelsbike • computer generated ads • display advertisingdisplay technology • Dragons Den • entrepreneurentrepreneurshipinvention • Kyril • Old Bond London Ltd. • outdoor advertisingpromotiontechnical innovation • UCL • UCL Bright Ideas Awards • UK • unique technology • University College London

CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2012

Adrift in a shopping maze: it's a successful no-exit strategy

"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.

Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.

The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."

(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)

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TAGS

a sea of lampshades • adrift • Alan Penn • circulation • coathanger • cognitive map • confusing • customersdesigndirectional informationexperience design • floor plan • IKEA • Ikea stores • impulse buy • impulse purchase • layout • maze • mental imagenavigationno escape • no-exit • organising spacesprogrammatic spaceroutesensemakingsequence of spacesshopping experiencespatial designspatial literacyspatial narrative • spatial sequence • store • store designtrappedUniversity College London • Virtual Reality Centre for the Built Environment • wayfindingyou are here

CONTRIBUTOR

Simon Perkins
11 MARCH 2011

Space Syntax: quantitative analysis of relationships between spatial layout and social, economic and environmental phenomena

"The Space Syntax approach is both an architectural theory and a software–based toolkit for the planning, design and management of the built environment. The approach investigates relationships between spatial layout and a range of social, economic and environmental phenomena including patterns of movement, public space use, land use and crime distribution. Space Syntax theory and technology was pioneered in the 1970s by Prof Bill Hillier and colleagues at University College London.

Built on quantitative analysis and geospatial computer technology, the Space Syntax approach provides a set of evidence–based techniques for the analysis of spatial configurations of all kinds, especially where spatial configuration seems to be a significant aspect of human affairs, as it is in buildings and urban areas. Applied in both academic research and practice, Space Syntax theory and technology treats cities and buildings 'space first', that is as the network of spaces that people use and move through."

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TAGS

architectural practice • architectural theory • architectural wayfinding • Bill Hillier • built environment • crime distribution • economic phenomena • environment design • environmental phenomena • evidence-based techniques • geospatial computer technology • human affairs • James Gibson • network of spaces • patterns of movement • phenomenal space • public spacepublic space usequantitative analysissocial phenomena • software-based toolkit • space first • space syntaxspatial configuration • spatial configurations • spatial layout • University College London • urban areas • urban planningwayfinding systems

CONTRIBUTOR

Simon Perkins
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