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26 SEPTEMBER 2013

Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)

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TAGS

2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi

CONTRIBUTOR

Simon Perkins
17 SEPTEMBER 2013

Physical Space as Brand Innovation

"Prior to Starbucks, coffee shops in the U.S. were designed to be purely transactional. The most frequently analyzed metric was sales per square feet, and the concept of a store dedicating valuable space just for customers to hang out after they had bought something was unheard of. We all know how it panned out. Starbucks is globally known and a second home for many.

Barnes & Noble adopted the trend. They added lounge chairs and then Starbucks itself to their locations. The bookstore café became a place to visit consistently and to explore, hang out, and to be alone together.

Last week, I spent two hours online at a Peet's Coffee & Tea in Santa Clara, California. Something important has changed: People now work independently online. Before the days of free wifi, people used to mingle with friends over coffee. At Peet's, I spent most of my time in my "fourth places"––my online communities, including Facebook, Twitter, Tumblr, LinkedIn, and OpenSky. Looking around, everyone was doing the same. We came for the wifi and bought the coffee."

(John Caplan, 16 September 2013, Inc.com)

Fig.1 Nick Kenrick [http://www.flickr.com/photos/zedzap/6820585431/]

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TAGS

alone togetherBarnes and Noble • bookstore cafe • brand innovation • cafe officecafe society • coffee shops • effective brand spaceenvironment that adds value • fourth place • free wifi • hanging out • Inc.com • lounge chairs • mingleonline communities • OpenSky • Peets Coffee and Tea • physical consumer spacephysical environmentphysical retail spacephysical space • place to visit • retail space • sales per square feet • Santa Clara • shop conceptsshopping behavioursocial appssocial fragmentationspatial environmentsStarbuckstransactionWiFi • work independently online • working practices

CONTRIBUTOR

Simon Perkins
11 FEBRUARY 2012

Zotero: an easy-to-use digital research tool

"Zotero is an easy–to–use yet powerful research tool that helps you gather, organize, and analyze sources (citations, full texts, web pages, images, and other objects), and lets you share the results of your research in a variety of ways. An extension to the popular open–source web browser Firefox, Zotero includes the best parts of older reference manager software (like EndNote) – the ability to store author, title, and publication fields and to export that information as formatted references – and the best parts of modern software and web applications (like iTunes and del.icio.us), such as the ability to interact, tag, and search in advanced ways. Zotero integrates tightly with online resources; it can sense when users are viewing a book, article, or other object on the web, and – on many major research and library sites – find and automatically save the full reference information for the item in the correct fields. Since it lives in the web browser, it can effortlessly transmit information to, and receive information from, other web services and applications; since it runs on one's personal computer, it can also communicate with software running there (such as Microsoft Word). And it can be used offline as well (e.g., on a plane, in an archive without WiFi)."

(Dan Cohen & Sean Takats)

TAGS

aeroplaneaggregating relevant contentAlfred P. Sloan FoundationAndrew W. Mellon Foundationbibliography software • browser extension • Center for History and New MediacitationDan CohenDel.icio.usdigital libraries • digital research tool • easy-to-use • EndNoteFirefox • full text • gather together • George Mason Universityinformation in contextinformation on the webiTunesknowledge integrationknowledge repository • library sites • Microsoft Word • Mozilla Firefox • offline • online archives • online resourcesopen sourceorganise • receive information • reference informationreference managerresearch toolSean Takatssearchshared collectiontaggingtool • United States Institute of Museum and Library Services • web applicationweb browserweb serviceWiFiZotero

CONTRIBUTOR

Simon Perkins
06 JANUARY 2010

Light Blue Optics unveils Light Touch: a 10-inch touchscreen pico projector based on lasers

"They promised us a device in 2010 and sure enough, Light Blue Optics just announced Light Touch. As the name implies, LBO's product is a laser projector that turns any flat surface into an auto–focused and image–adjusted 10–inch touchscreen with WVGA resolution thanks to its laser– (not LED) based pico projection engine dubbed HLP (holographic laser projection) and infrared touch–sensing system. Light Touch runs Adobe Flash Lite 3.1 and includes WiFi and Bluetooth radios, 2GB of on–board storage (with microSD slot for up to 32GB more), and a battery capable of about 2–hours worth of runtime."

(Thomas Ricker, 5 January 2010, Engadget)

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TAGS

10-inch • 2010 • Adobe Flash Lite • bluetoothdevicehaptic interface • HLP • hologram • holographic laser projection • industrial designinnovationinput deviceinteractioninteraction designlaserLED • Light Blue Optics • Light Touch • microSD • pico projector • product designsolutionsurfacetabletoptechnologytouchscreenUKusabilitywi-fiWiFi • WVGA

CONTRIBUTOR

Simon Perkins
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