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06 APRIL 2014

State of Design: How Design Education Must Change

"But design faces an uncertain future. The traditional design fields create artifacts. But new societal challenges, cultural values, and technological opportunities require new skills. Design today is more human–centered and more social, more rooted in technology and science than ever before. Moreover, there is need for services and processes that do not require the great craft skills that are the primary outcome of a design education.

Although design can sometimes bring creative insight to new problems, this ability is more of an art than a science, limited to a few especially talented individuals and design firms. In order to expand beyond chance successes, design needs better tools and methods, more theory, more analytical techniques, and more understanding of how art and science, technology and people, theory and practice can commingle effectively and productively. ...

Design is still mainly taught as a craft. There are remarkably few fundamental principles, almost no science. If design is to live up to its promise it must create new, enduring curricula for design education that merge science and technology, art and business, and indeed, all the knowledge of the university. Design is an all–encompassing field that integrates together business and engineering, the social sciences and the arts. We see a tremendous opportunity for students that learn design in this integrated way. ...

For design to succeed, grow, achieve its potential, and train future leaders, we envision a new curriculum. In our vision, these new programs combine learning the art and craft of beautiful, pleasurable well–crafted design with substantive courses in the social and biological sciences, in technology, mathematics and statistics, and in the understanding of experimental methods and rigorous reasoning. Programming and mechatronics are essential skills in today's product world. Not only will this training make for better practitioners, but it will also equip future generations of designers to be better at developing the hard, rigorous theory design requires.

Design is an exciting powerful field, filled with promise. To meet the challenges of the 21st century, design and design education must change. So too must universities."

(Don Norman and Scott Klemmer, 25 March 2014)

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TAGS

2014 • analytical techniques • analytical thinkingart and design education • behavioural sciences • call to actioncomplex phenomenacraft and materialscraft skills • creative insight • creative leaders • deductive reasoning • design academics • design and visual culturedesign artefactsdesign craftdesign curriculadesign curriculumdesign educationdesign education must changedesign facultydesign methodsdesign pedagogydesign studio educationdesign theory • design theory and practice • design thinkingdisciplinary specialisationDonald Normanexperimental methodsexperimental type design • finding and solving problems • formal design methodsfundamental principlesinductive reasoningintegrative practicesinterdisciplinary knowledge • LinkedIn Influencers (series) • material practicesmateriality of artefacts • mechatronics • people and society • people and technology • practical theory • practice and theorypractitioner wisdomquestioning traditionsScott Klemmersynthetic thinkingsystematic approachsystems thinking • technology and people • technology designtheory and practicetheory of designthinking toolsuncertain future • well-crafted design

CONTRIBUTOR

Linda Carroli
19 NOVEMBER 2013

Applying Heidegger's Philosophy to Design

"Heidegger's philosophy offers what is arguably the most thorough account of the process of human understanding available. Although his analysis of interpretation is useful if one is to understand activities like innovative design, it never addresses the realm of design directly. Heidegger discusses interpretation at a high level of generality and chooses his examples from interactions between people and physical artifacts, like the use of hammers by carpenters. He is concerned with the nature of understandingly being in the world. While a person's world includes conceptual and imaginative realms like design, Heidegger's examples primarily come from the world of physical artifacts which can be encountered perceptually. ...

Heidegger treats artifacts in the world the same way he would treat design artifacts on the drawing board. That is, he is not really concerned with them as physically present objects of perception. On the contrary, his main effort philosophically is to distinguish artifacts–in–use from traditional conceptions of physically–present–objects. For example, a hammer in use is not understood by the carpenter as an observed object with physical attributes, but is skillfully applied to the activities of the current situation. Furthermore, this skillful use takes place within the context of future–oriented plans and desires, such as the anticipation of the item that is under construction. This is similar to components of a design, which are skillfully arranged in terms of their relationships to other design components and within the context of the anticipated final design. Marks in a design sketch, for instance, are important for their roles within a network of significances, rather than for their physical properties as lines. Interpretation of both physical artifacts and designs is situated. ...

The notion of breakdown in action plays a rather small role in Heidegger's analysis of human understanding. Heidegger uses examples of breakdown in order to make explicit the network of references among artifacts that are only present tacitly under conditions of normal use. Yet, the notion of breakdown has been elevated to central importance in the theories that have tried to adopt Heidegger's analysis to a theory of design and to operationalize this theory for computer support. Thus, breakdown plays an important role in Schön (1985), Winograd & Flores (1986), Suchman (1987), Ehn (1988), Budde & Züllighoven (1990), McCall, Morch, & Fischer (1990), Dreyfus (1991), Coyne & Snodgrass (1991), Fischer & Nakakoji (1992).

The fact that so many writers influenced by Heidegger have focused on breakdown does not provide multiple independent support for this emphasis. ... most of these writers have been influenced by Heidegger only indirectly–either through Dreyfus or through Schön. If one looks closely at the discussions of breakdown in Dreyfus and Schön, one can note an ambiguity in whether they are speaking about a (ontological) breakdown in the network of references or a (practical) breakdown in action. Dreyfus is certainly aware of the ontological role of breakdown, but he is concerned to make his presentation acceptable to an American audience, trained in the rationalist tradition. For the sake of concreteness, he uses examples that stress the breakdown in action. Schön is also aware of the ontological ramifications, but he has couched his discussion in terms of action (e.g., knowing–in–action, reflection–in–action), so it often seems that his examples of breakdown exemplify breakdowns in action rather than breakdowns in situated understanding. Given that it is easier to operationalize breakdowns in action than breakdowns in situated understanding, it is not surprising that people interested in producing practical results from Dreyfus or Schön's theories would tend to emphasize the action–oriented reading of the ambiguous discussions."

(Gerry Stahl, 5 January 2004)

TAGS

action-oriented reading • Adrian Snodgrass • Anders Morch • anticipation • artefacts-in-use • being-in-the-worldbreakdown • breakdown in action • breakdown in the network of references • breakdowns in action • breakdowns in situated understanding • carpenter • conceptual domain • concreteness • current situationdesign artefactsdesign innovation • design sketch • design theoryDonald Schon • drawing board • Fernando Floresflow • Gerhard Fischer • Gerry Stahl • hammer • Heinz Zullighoven • Hubert Dreyfushuman perception • human understanding • innovative design • knowing-in-action • Kumiyo Nakakoji • Lucy Suchman • Martin Heidegger • nature of understanding • network of references • network of significances • normal use • objects of perception • Pelle Ehn • philosophy of design • physical artefacts • physical attributes • physical properties • physically present • physically-present-objects • rationalist tradition • Raymond McCall • reflection-in-action • Reinhard Budde • Richard Coynesituated construction of realitysituated knowledgessketching ideas • skillful use • Terry Winogradtheory of design

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

Meredith Davis: A Call to Action for Design Educators

"I believe that design education, at the most fundamental level, views complexity as a problem to be overcome through reductivist artifacts, not as an inevitable and pervasive attribute of life in the post–industrial community. So if the future is about an ever–expanding web of connectedness, how are we preparing students for meaningful work in this complex world? I'd like to suggest that we're not. Despite the obvious emotional impact of Glaser's poster, he belongs to a generation in which the goal of design was to make things simple. Negroponte, on the other hand, is a technologist for whom the design goal is to render the complex manageable and to make complicated things meaningful.

Almost everything about today's graphic design education is matched to Glaser's worldview. We structure both curricula and projects in craft–based progressions from simple to complex, from the abstract to the contextualized. In typography classes, for example, we begin with the letter, and then advance to the word, sentence, paragraph, and page. Sequences of typography courses are built on this simple to complex progression, when opening InDesign demands that students address the formal and interpretive issues of publication design simultaneously; how do you defer a discussion of leading, of column width, of the modernist preconceptions of software, of language? The only option is default, and what kind of typographic lesson is that?

The reality is that our strategy for teaching typography is residue from how students could comp type in predigital times; by drawing. It is the organizational structure for every type book since James Craig's 1970 Designing with Type, but it holds less relevance for what students need to know about communication in a digital world. Typography today is a complex relational system that depends on the interplay of formal, technological, linguistic, and cultural variables. Yet we persist in teaching this progression of scale, isolating such variables within their own distinct conceptual frameworks and rules.

The same strategy exists for how students progress in other studies of form. Foundation lessons begin with abstraction: point, line, and plane; color wheels; and paper–folding exercises. We defer discussions of meaning and context until later levels of the curriculum and beginning students learn these abstraction principles only through patterns in what makes their teachers smile. Nothing about these studies resembles what students know about in the real world, and as a colleague recently suggested, what the clients of design see in our work. So what if we begin with the familiar and complex?"

(Meredith Davis, 4 April 2008, AIGA Boston Presentation)

Presentation made at W/Here: Contesting Knowledge in the 21st Century, Emily Carr University of Art+Design, Vancouver, Canada, 7–9 December 2011.

CONTRIBUTOR

Simon Perkins
15 JULY 2013

New International Journal of Design Creativity and Innovation

"International Journal of Design Creativity and Innovation is an international publication that provides a forum for discussing the nature and potential of creativity and innovation in design from both theoretical and practical perspectives. Design creativity and innovation is truly an interdisciplinary academic research field that will interest and stimulate researchers of engineering design, industrial design, architecture, art, and similar areas. The journal aims to not only promote existing research disciplines but also pioneer a new one that lies in the intermediate area between the domains of systems engineering, information technology, computer science, social science, artificial intelligence, cognitive science, psychology, philosophy, linguistics, and related fields. The journal welcomes various kinds of research papers (analytical studies, constructive studies, case studies, field studies, literature surveys, etc.) that will establish the basis for the academic discipline of design creativity and innovation."

TAGS

2013academic journal • analogical reasoning • architectural designartificial intelligencecognitive scienceconcept generation • constructive studies • creativity and innovation • design creativity • design creativity and innovation • design educationdesign innovationdesign inspirationdesign researcher • design synthesis • design theoryengineering design • field studies • in-betweenindustrial designinformation technologyinnovative explorations • innovative process • interdisciplinary researchinternational journal • inventive process • inventive worklinguisticsliteraturephilosophypsychology • research field • research papersocial science • systems engineering • Taylor and Francis • theories on design • visual arts research

CONTRIBUTOR

Simon Perkins
09 DECEMBER 2012

The Art & Media Course at Tama Art University in Japan

"Art & Media Course in Information Design Department of Tama Art University manages various kinds of art forms by utilizing digital technologies and bio medias, such like interactive installations, audio & visual performances, software arts, bio arts, digital animations, and future cinemas. Through the background of recent dynamic changes of relationship between technology and human society, we aim to bring up new types of multi–skilled creators who can transcend the traditional boundaries of fine arts, science, engineering, mathematics and philosophy.The Course has established unique creative environment configured by four individual laboratories which has their own research themes."

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TAGS

applied media arts • art and culture • Art and Media Course in Information Design Department • art forms • art history • art media • art theorybio artbio data • bio media art • CGIcommunication designcommunication design education • communications networks • community arts • craft and materials • creative cinema • cultural and social relations • Department of Information Design • design coursedesign managementdesign theory • digital animation • digital architecturedigital technologiesdrawing • Faculty of Fine Arts • fine art • future cinema • future phenomenology • human interfaces • IDDlab • information and society • information design • information networks • information without form • integrated media arts • interaction designinteractive artinterdisciplinary workingJapankinetic artmedia arts • media design history • media design theory • media information literacy • multi-skilled creatorsnew craftsperforming arts • social network theory • software artsound art • Tama Art University • technology and human societytime-based artvideo artvideo mediavisual literacyvisual media • write objects

CONTRIBUTOR

Simon Perkins
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