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Which clippings match 'Rationalisation' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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TAGS

1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
26 NOVEMBER 2009

Intellectual Discourse and the Politics of Modernization: Negotiating Modernity in Iran

"Jurgen Habermas's theory of modernity also attempts a rejuvenation of modernity. For Habermas, the 'crisis of modernity' is not indicative of the final collapse of the Enlightenment project, but instead reveals the deficiencies of what has heretofore been a one–sided and inadequate modernity. Thus, modernity is an 'incomplete' project, and the question of modernization becomes central to completing modernity.(18) Habermas argues that our contemporary experience of modernity has been unduly dominated by a single type of rationality, specifically by purposive or instrumental rationality.(19) The discontents of modernity, then, are not rooted in rationalization or modernization as such, but 'in the failure to develop and institutionalize all the different dimensions of reason in a balanced way.'(20) This (re)opening of modernity to different means of rationalizing the life world has led John Tomilson to suggest that Habermas's vision denies an inevitable path of modernization, that '. . . the sort of modernity that the West has developed and passed on to the 'developing world' is not the only possible historical route out of the chains of tradition.' (21) However, Habermas makes this opening while retaining a commitment to the Enlightenment project of universal modernity. His modernization of modernity would re–route towards a model of communicative action, and a more open rationality of ideal speech acts. Thus, modernization becomes an intellectual/rational project working towards an ideal speech situation."

(Ali Mirsepassi, 2000. Cambridge University Press)

TAGS

2000Anthony Giddenscrisis of modernityEnlightenment projectEuropean Enlightenment • Habermas • institutionalisationinstrumental rationalityIran • John Tomilson • Jurgen Habermas • Marshall Berman • modernisationmodernity • modernization • Occidentalism • Occidentalist discontent • orientalism • Persia • rationalisationrationalityreflexive modernisationtraditionuniversal modernityWestern

CONTRIBUTOR

Simon Perkins
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