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Which clippings match 'Flip Effect' keyword pg.1 of 1
22 JULY 2013

The Fantastic Flying Books of Mr. Morris Lessmore

"Inspired in equal measures, by Hurricane Katrina, Buster Keaton, The Wizard of Oz, and a love for books, 'Morris Lessmore' is a story of people who devote their lives to books and books who return the favor. The Fantastic Flying Books of Mr. Morris Lessmore is a poignant, humorous allegory about the curative powers of story. Using a variety of techniques (miniatures, computer animation, 2D animation), award–winning author/illustrator William Joyce and Co–director Brandon Oldenburg present a hybrid style of animation that harkens back to silent films and M–G–M Technicolor musicals. 'Morris Lessmore' is old–fashioned and cutting edge at the same time."

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TAGS

2011animated short film • blown away • books • Brandon Oldenburg • Buster Keatoncomputer animationcontemplating mortality • cyclone • flip bookflip effectflying • hurricane • Hurricane Katrina • hybrid process • hybrid style • life and death • love of books • MGM • Moonbot Studios • Morris Lessmore • mortality • new beginnings • nostalgic yearningpianoromanticismTechnicolor • The Fantastic Flying Books of Mr Morris Lessmore • The Wizard of Oz • tornado • typhoon • William Joyce • windstorm

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

McDonald's lenticular bus shelters

"DE Group and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald's Australia.

McDonald's was looking for a stand–out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept – as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.

The project imagined by DDB featured a flip effect based on 2 images: passers–by could see a young man yawning and then eating a hamburger...

The backlit billboards – 1,88*1,10 m – were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centres throughout New Zealand."

(HumanEyes Technologies Ltd.)

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TAGS

24/7ad spaceadvertisinganimated adAotearoa New ZealandAustralasiaAustraliabillboardbus shelterscreative advertisingDDB • DE Group • flip effect • hamburger • HumanEyes • illusionlenticularlenticular imagerylenticular printingMcDonalds • McDonalds Australia • motionmotion designmovementperspective • Producer3D • tiredness • visual communicationvisual effectsvisualisation • yawn

CONTRIBUTOR

Simon Perkins
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