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Which clippings match 'Bus Shelters' keyword pg.1 of 1
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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TAGS

2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
15 JULY 2012

The Cut Up Collective and their Cut Up Machine

"The Moustache Foundation is proud to present for its inaugural exhibition, CutUp Machine, a series of new works by the collective CutUp.

CutUp are an autonomous group linked by a shared desire to reorder the urban landscape through intervention and play. Incorporating film, collage and installation, CutUp's practice focuses largely on the creative potential of the street as a site for interventionist art and disruption.

Interested in the spaces of misinformation and miscommunication inherent in the everyday, CutUp aim to introduce disorder into daily existence by interrupting and re–appropriating established visual forms. Occurring both inside and outside the gallery, CutUp's billboard and bus stop works are created by slicing up an advert and reassembling the pieces into a newly ordered image."

(Jaguar Shoes Collective, 4 November 2005)

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TAGS

2005advertising • art collective • arts collective • autonomous group • billboardbus shelters • bus stop works • collagecut-up techniqueCutUp (collective) • CutUp Machine • daily existence • disorderdisruptionestablished visual formseveryday • exploring creative potential • inside the gallery • installation artinterruptingintervention and playinterventionist art • interventionist art and disruption • Jaguar Shoes Collective • landscape • miscommunication • misinformation • Moustache Foundation • new worksnewly ordered imageordering • outside the gallery • pattern • pieces • pixel • re-appropriating • reassembling • reorder the urban landscape • seriessignageslicedsliced-up billboardsslicing upspacesstreet • the street • UKurban landscapevisual artvisual spectacle

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

McDonald's lenticular bus shelters

"DE Group and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald's Australia.

McDonald's was looking for a stand–out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept – as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.

The project imagined by DDB featured a flip effect based on 2 images: passers–by could see a young man yawning and then eating a hamburger...

The backlit billboards – 1,88*1,10 m – were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centres throughout New Zealand."

(HumanEyes Technologies Ltd.)

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TAGS

24/7ad spaceadvertisinganimated adAotearoa New ZealandAustralasiaAustraliabillboardbus shelterscreative advertisingDDB • DE Group • flip effect • hamburger • HumanEyes • illusionlenticularlenticular imagerylenticular printingMcDonalds • McDonalds Australia • motionmotion designmovementperspective • Producer3D • tiredness • visual communicationvisual effectsvisualisation • yawn

CONTRIBUTOR

Simon Perkins
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