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16 APRIL 2011

The First British Royal Wedding of the Digital Era

"The first item to come out of the social media trends box is that this will be the first British royal wedding to be streamed live on the web, and this list goes on. As it will also be the first to have a mobile application; and the first with a soundtrack to be released on iTunes within hours of the ceremony. The Palace has been open to Universal Music Group, and its Decca record label, which plans to release the soundtrack of the wedding ceremony, on iTunes and later as a CD. In return Universal has promised a donation to charity.

A British Royal wedding is normally associated with pomp, tradition and a stiff upper lip, but now through technology it is interactive, cross–platform,multimedia, multichannel, hyperlinked,24/7, user–generated, search–engine–optimised, downloadable extravaganza! Yes, the Royals are embracing social media trends galore. There is an official website, Facebook page and of course Twitter feeds all for the big 'W'."

(Sangeeta Haindl, 6 April 2011, Justmeans)

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TAGS

201124/7 • British Royal Wedding • CDcelebrityceremonycross-platform • Decca • digital era • downloadable • etiquetteeventextravaganceFacebookHRHhyperlinkediTunesKate Middletonmarriage • matrimony • mobile application • monarchy • multichannelmultimedia • pageant • Prince Williamritualroyal familyroyal wedding • search-engine-optimised • SEOsocial media • social media trends • soundtrackspectaclestreaming mediatraditionTwitterUKUniversal Music Groupweddingwedding ceremony

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

McDonald's lenticular bus shelters

"DE Group and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald's Australia.

McDonald's was looking for a stand–out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept – as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.

The project imagined by DDB featured a flip effect based on 2 images: passers–by could see a young man yawning and then eating a hamburger...

The backlit billboards – 1,88*1,10 m – were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centres throughout New Zealand."

(HumanEyes Technologies Ltd.)

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TAGS

24/7ad spaceadvertisinganimated adAotearoa New ZealandAustralasiaAustraliabillboardbus shelterscreative advertisingDDB • DE Group • flip effect • hamburger • HumanEyes • illusionlenticularlenticular imagerylenticular printingMcDonalds • McDonalds Australia • motionmotion designmovementperspective • Producer3D • tiredness • visual communicationvisual effectsvisualisation • yawn

CONTRIBUTOR

Simon Perkins
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