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Which clippings match 'Spatial Design' keyword pg.1 of 1
10 DECEMBER 2012

Plug and play: the 'new purpose' of physical consumer space

"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.

The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."

(Lucy Johnston, Design Week)

Fig. "The Anthropologist", iloveretail.com

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activity and consumption • added valueadded value through design • always connected • audience • brand concepts • brand success • brands • buying online • colourways • communication channel • concrete space • consumer culture • consumer experience • consumerscultural commentarycultural relevance • cultural shifts • design features • design interiors • digital activity • digital designdigital worlddwell timeeffective brand spaceexperience designgraphic designinterior design • Lucy Johnston • new purpose of the physical space • personal freedom • physical connection • physical consumer spacephysical environmentphysical manifestationphysical retail spacephysical space • plug and play • popular activities • print design • relevant messages • respond and morph • social context • social shifts • solid space • spacesspatial designsuccessful brand spacetechnology integrationuser experience design (UX)virtual world

CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2012

Adrift in a shopping maze: it's a successful no-exit strategy

"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.

Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.

The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."

(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)

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a sea of lampshades • adrift • Alan Penn • circulation • coathanger • cognitive map • confusing • customersdesigndirectional information • floor plan • IKEA • Ikea stores • impulse buy • impulse purchase • layout • maze • mental imagenavigationno escape • no-exit • organising spacesprogrammatic spaceroutesensemakingsequence of spacesshopping experiencespatial designspatial literacyspatial narrative • spatial sequence • store • store designtrappedUniversity College Londonuser experience design (UX) • Virtual Reality Centre for the Built Environment • wayfindingyou are here

CONTRIBUTOR

Simon Perkins
02 JULY 2010

Portfolio for Video Game Environment Artist Philip Howlett

"The Second City is a 1930's Chicago inspired street scene. This was created for a client who was looking for a proof of concept, with a view to presenting it to games publishers. All assets were modelled and textured by myself, from an extensive catalogue of reference photography. ...

This is a fly–through video recorded in Fraps straight from the UDK viewpoint. Breakdowns of meshes and lighting can be seen. Thanks to Robert Antill for the work he did in After Effects on this."

(Philip Howlett)

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1930s3DAfter EffectsanimationChicagocreative practicedesign portfoliodesignerenvironment • environment artist • fly-through • Fraps • gamegraphic representationmodellingMultimedia 3rd yearmultimedia graduateNTUNTU Multimedia • Philip Howlett • portfolioproof of conceptRob Antillspatial design • street scene • texturing • The Second City • UDK viewpoint • video gamevirtual environmentsvisual communicationvisual designvisualisation

CONTRIBUTOR

Multimedia
22 NOVEMBER 2009

Verner Panton: synthetic fantasy landscapes

"From the end of the Sixties to the mid–Seventies the chemical company Bayer rented a pleasure boat during every Cologne furniture fair and had it transformed into a temporary showroom by a well–known contemporary designer. The main aim was to promote various synthetics products in connection with home furnishings. Verner Panton was commissioned no less than twice to design this exhibition, entitled 'Visiona'. The 1970 'Visona 2' exhibition showed the Fantasy Landscape which was created in this environment. The resulting room installation consisting of vibrant colours and organic forms is one of the principal highlights of Panton's work. In terms of design history this installation is regarded as one of the major spatial designs of the second half of the twentieth century.

The creative fireworks which Panton lit with his studio within a preparation time of only a few months for 'Visiona 2' is expressed not only in the highly diversified room designs in the exhibition ship, but also in the wide range of furniture, lighting, wall coverings and textiles developed specially for this presentation. Some of these were adapted and went into series production later."

(Verner Panton)

Visiona 2, Verner Panton, Panton Design, Showroom, Ausstellung, Cologne furniture fair; Visiona 2, Biographie, Verner Panton, imm cologne, Kölner Möbelmesse; Vitra–157; VP–13–H906, Panton Design, Basel

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1960s19701970sambience • Basel • Bayer • Cologne • Cologne furniture fair • colourcolour and lightcreative practicedesignenvironmentexhibitionfantastic architecture • fantasy landscape • furniture fair • futuristic designgroovyhome furnishingsimmersive experienceinstallationinterior designinterior stylinglight and space • organic forms • Panton Design • physical environment • pleasure boat • presencespacespace age lookspace-framespatial designspectaclespectacular architecturesyntheticsynthetic fibreVerner Panton • Visiona

CONTRIBUTOR

Simon Perkins
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