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Which clippings match 'MFA' keyword pg.1 of 1
07 JULY 2014

Hollow: An Interactive Documentary

"Hollow is a web–based documentary and participatory project that examines the future of rural America through the residents of West Virginia's McDowell County. ... the project is also primer for how to make the most of the college experience – Director Elaine McMillion leveraged resources at Emerson College, where she was earning an MFA, to produce Hollow."

(Shannon Carroll, 6 September 2013, PBS)

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TAGS

2013American life • Appalachian • community participatory projectcommunity-generated content • decline • digital storiesdigital storytellingdocumentarydocumentary truth • Elaine McMillion • Emerson College • gradual decline • history • Hollow (2013) • hybrid experiencehypermediainteractive digital narrativesinteractive documentaryinteractive information visualisationinteractive multimediainteractive storytellinglayers of data • McDowell County • MFAOp-Docs • participatory project • personal significance • personal stories • rural America • rural lifescrolling experienceshort documentarysmall town Americasocial historytheir storiestimelinetruth and realityvideo portraitweb-based documentary

CONTRIBUTOR

Simon Perkins
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

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TAGS

1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
23 APRIL 2010

Computational Studio Arts: the new crafts

"Goldsmiths' Master of Fine Arts (MFA) in Computational Studio Arts can be described as 'smart crafting'. Four students talk about their work in this exciting new field of study.

[Janis Jeffries, Professor of Visual Arts in the Department of Computing, Goldsmiths explains] 'this is the first year of graduating students in the MFA in Computational Studio Arts. It's the first programme within the University of London which is very much about hands–on programming skills as what you might call 'the new crafts'. ...

'Because of the dynamic relationship between art, science and technology, probably some of the most interesting shows are now at the Science Museum and the Wellcome Foundation. They're really pressurising the conventions of the art world because people are much more engaged.'"

(Laura Taflinger, Creative Choices, UK)

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CONTRIBUTOR

Simon Perkins
22 NOVEMBER 2009

Urban Symphony: a film from underneath

"The concept of Urban Symphony is the visual and audio composition of the city, which is generated by the contact between physical objects, humans or animals with the surface of the ground. In other words, from the underground perspective, the objects that drop, roll or touch the ground create sounds and visuals."

(Varathit Uthaisri)

Directed by: TU+// Varathit Uthaisri; Sound: Plum// Napat Snidvongs; DP: Jun Oshima; Production: Tong// Thitawan Chaiwong

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TAGS

artistic practicechoreography • contact • design projectDOFexperimentationfilmgraphic representationlight • light table • live footprints • MA projectMFA • MFA Design and Technology • motionmotion designmovementobjectsParsons The New School for Designpatternperspectivephysical objects • point of contact • POVschematic diagramsequence designshallow focusspectaclestudent projectssurface • surface of the ground • texture • underneath perspective • Urban Symphony • visual communicationvisual design

CONTRIBUTOR

Suttana Keyuraphan
07 JULY 2009

Kiwi! (a flightless bird's dream of flight)

"Kiwi! is an animation about a Kiwi – a type of bird that cannot fly, who spends its whole life working towards achieving his dream. The kiwi strived to create the illusion that it was flying over a forest as it soared down through the sky from the top of a cliff. Thus, the kiwi spent what must have been its whole life nailing trees to the side of a cliff. All this, to fulfil its one dream of flying, even though it was technically unable to."

(Jordan Bustin, 15 November 2006, ISFAT)

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TAGS

20063D animationabsurd condition of humanityAfter Effectsallegoryanimated short filmbird • birds of New Zealand • Dony Permedi • existential themesfallingfantasy about death • flightless bird • flyingforesthumans define their own meaning • ISFAT • Kiwi • Kiwi (animated short film) • living the dream • Mayameaninglessness of lifeMFA • MFA Computer Art • nail • national symbol • New York City • New Zealand birds • School of Visual Arts • short filmsymbolic meaning • The Setup Machine • Tim Cassell • trees

CONTRIBUTOR

Simon Perkins
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