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Which clippings match 'Novelty' keyword pg.1 of 2
18 DECEMBER 2013

I am a designer: what do I need to know about IP?

"Design rights deal with the way things look and with the appearance of a manufactured design. There are two categories of protection for design: unregistered and registered design rights. For any of these rights to arise, there needs to be a 'design' that is 'new' and has 'individual character'."

(Own–it, UK)

TAGS

artistic craftsmanship • artistic work • community design • Community Design Rights • community unregistered designs • confidentiality agreement • copyright protection • design business • design rights • designer • expressions of creative ideas • goodwill protection • industrially manufactured item • IPR • legally binding agreement • London College of Communication (UAL) • London Development Agency • manufactured design • Marice Cumber • new and individual character • non-disclosure agreement • noveltyoriginal content • Own-it (site) • ownership • protection for design • registered design rights • registrable designs • reputation protection • Silvia Baumgart • Student Enterprise and Employability (SEE) • trademarksUKUK Intellectual Property Office • UK IPO • University of the Arts London (UAL) • unregistered design rights • unregistered designs

CONTRIBUTOR

Simon Perkins
12 JUNE 2012

The Florida Project: Disneyland's fore-project

"During the planning and construction of Disneyland, Walt had been introduced to the basic concepts of urban design and slowly became a self–taught expert in the field. Such seemingly dry concepts as city planning and urban decay fired his imagination. When Disney's Chief Archivist Dave Smith catalogued Walt's office in 1970, one of the books on a shelf behind Walt's desk was architect Victor Gruen's The Heart of Our Cities: The Urban Crisis, Diagnosis and Cure.

'Walt was serious about that city,' Marty [Sklar] explains. 'And he had a lot of work being done at the time' to explore its viability. Walt asked for Marty's help to coalesce his thoughts so he could produce a film to explain the project, and, over the next several months, Marty wrote a script for a 24–minute film that detailed the 'Florida Project.' In the film, an ebullient Walt explains the concept of Epcot – a full–scale city of the future where people would live, work, and play in comfort. An international shopping district would re–create scenes from around the world, and American industry would have a showcase for the latest technologies.

Walt shot the short film in October 1966. Eight weeks later, he was gone.

The brief–but–potent film, however, lived on. It was shown a handful of times in early 1967 to key constituencies: the Florida Legislature, invited guests (for a packed presentation in a Winter Park theater), and once on statewide television. The film proved vital in convincing both the Legislature and voters that Disney's Florida Project should be approved, which it was. From the moment the project was given the go–ahead, Marty says, the Company's resources were dedicated to getting Walt Disney World up and running and to regaining confidence in the absence of its founder and leader."

(John Singh and Steven Vagnini, 07 June 2012)

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TAGS

1964 • 1964 New York Worlds Fair • 1966amusement parkanniversaryarchitectural conjecture • astuter computer • city • city planning • concept artwork • Disney World ProjectDisneylandEPCOTEPCOT Center • Epcot music • Epcot on Film • Epcot tunes • evolving city • Experimental Prototype Community of TomorrowFloridafuturistfuturisticfuturistic designgeodesic • geodesic sphere • idealismimagineering • Marty Sklar • never made it off the drawing board • noveltypavilionRay Bradbury • smellitzer • technological innovationtechnological utopianism • technology showcase • theme parkurban designurban planning • Victor Gruen • Walt DisneyWalt Disney CompanyWalt Disney WorldWalt Disney World Resort

CONTRIBUTOR

Simon Perkins
11 APRIL 2012

Towards a Performative Aesthetics of Interactivity

"I identify a two–decade period – roughly speaking 1985–2005 – as the pioneering experimental period of (computer based) interactive art. Crucial to the understanding of work in this period is the blindingly rapid development of the technological context. At the beginning of the period the graphical user interface was a novelty, the internet barely existed, the web was a decade away, interactivity was an intriguing concept. The production of acceptably high resolution illusionistic digital pictures (still frames) was an active research area and a megabyte of RAM was something luxurious.

The period neatly brackets the emergence of most of the major technological milestones which now undergird digital culture and ubiquitous computing: WYSIWYG, digital multimedia, hypermedia, virtual reality, the internet, the world wide web, digital video, real–time graphics, digital 3D, mobile telephony, GPS, Bluetooth and other mobile and wireless communication systems. It was a period of rapid technological change, euphoria and hype."

(Simon Penny, 2011)

Simon Penny (2011). "Towards a Performative Aesthetics of Interactivity", Fibreculture Journal, issue 19 2011: Ubiquity.

Fig.1 Sniff and Performative Ecologies were included in Emergence, a show of Artificial Life Art curated by Simon Penny and David Familian at the Beall Center for Art and Technology, University of California Irvine, December 2009–April 2010. Regrettably Performative Ecologies did not function as designed during the exhibition.

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TAGS

19852005academic journal • artificial life art • bluetoothcomputer based interactive artconvergencecross-disciplinarydesign historydesign researcherdigital 3Ddigital culturedigital multimediadigital videofibrecultureFibreculture JournalGPSgraphical user interfacehistory • honeymoon period • hypermedia • illusionistic digital pictures • interactive artinteractivityInternetmedia art • megabyte • mobile and wireless communication systems • mobile telephony • multimedianew medianovelty • performative ecologies • pioneering experimental period • RAM • rapid development • rapid technological changereal-time graphics • Simon Penny • speculative designtechnological changetechnological context • technological milestones • timelineubiquitous computingverisimilitudevirtual realityvisualisationweb designworld wide webWYSIWYG

CONTRIBUTOR

Simon Perkins
16 JULY 2011

One Hit Wonders: singers and groups who made a single hit song and were never heard from again

"The history of popular music is haunted by the ghosts of scores of singers and groups who made a single hit song and were never heard from again. Periodically radio stations that specialize in classic rock will devote a weekend to these one–hit wonders"

(David W. Galenson)

Galenson, David W., One Hit Wonders: Why Some of the Most Important Works of Modern Art are Not by Important Artists (November 2004). NBER Working Paper Series, Vol. w10885, pp. –, 2004. Available at SSRN: http://ssrn.com/abstract=618522

Fig.1 C. W. McCall (1975). "Convoy"; Fig.2 Promises (1978). "Baby it's You"; Fig.3 The Swingers (1982). "Counting The Beat"; Fig.4 Deee–Lite (1990). "Groove Is In The Heart"; Fig.5 OMC (1995). "How Bizarre"

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TAGS

19751978198219901995 • American Gothic • architects • artistic one-hit wonder • artists • best of • Bring Down the Birds • career • Centre Georges Pompidou in Paris • classic rock • conceptual innovation • early career • greatest hits • hit song • individual works • innovationinnovative ideas • isolated achievements • major works of art • masterpiecemusicmusic videonew approachesnew ideasnovelty • one-hit wonders • painters • popular music • radio stations • sculptors • singers • Vietnam Veterans Memorialvisual artistsWashington DC • works of modern art • young practitioners

CONTRIBUTOR

Simon Perkins
28 DECEMBER 2010

Denis Dutton: A Darwinian theory of beauty

"Delighted to be here and to talk to you about a subject dear to my heart, which is beauty. I do the philosophy of art, aesthetics, actually, for a living. I try to figure out intellectually, philosophically, psychologically, what the experience of beauty is, what sensibly can be said about it and how people go off the rails in trying to understand it. Now this is an extremely complicated subject, in part because the things that we call beautiful are so different. I mean just think of the sheer variety –– a baby's face, Berlioz's 'Harold in Italy', movies like 'The Wizard of Oz', or the plays of Chekhov, a central California landscape, a Hokusai view of Mt. Fuji, 'Der Rosenkavalier', a stunning match winning goal in a World Cup soccer match, Van Gogh's 'Starry Night', a Jane Austen novel, Fred Astaire dancing across the screen. This brief list includes human beings, natural landforms, works of art and skilled human actions. An account that explains the presence of beauty in everything on this list is not going to be easy.

I can, however, give you at least a taste of what I regard as the most powerful theory of beauty we yet have. And we get it, not from a philosopher of art, not from a postmodern art theorist or a bigwig art critic. No, this theory comes from an expert on barnacles and worms and pigeon breeding. And you know who I mean –– Charles Darwin. Of course, a lot of people think they already know the proper answer to the question, what is beauty? It's in the eye of the beholder. It's whatever moves you personally. Or, as some people –– especially academics –– prefer, beauty is in the culturally–conditioned eye of the beholder. People agree that paintings or movies or music are beautiful because their cultures determine a uniformity of aesthetic taste. Taste for both natural beauty and for the arts travel across cultures with great ease. Beethoven is adored in Japan. Peruvians love Japanese woodblock prints. Inca sculptures are regarded as treasures in British museums, while Shakespeare is translated into every major language of the Earth. Or just think about American jazz or American movies –– they go everywhere. There are many differences among the arts, but there are also universal, cross–cultural aesthetic pleasures and values.

How can we explain this universality? The best answer lies in trying to reconstruct a Darwinian evolutionary history of our artistic and aesthetic tastes. We need to reverse engineer our present artistic tastes and preferences and explain how they came to be engraved in our minds. By the actions of both our prehistoric, largely pleistocene environments, where we became fully human, but also by the social situations in which we evolved. This reverse engineering can also enlist help from the human record preserved in prehistory. I mean fossils, cave paintings and so forth. And it should take into account what we know of the aesthetic interests of isolated hunter–gatherer bands that survived into the 19th and the 20th centuries.

Now, I personally have no doubt whatsoever that the experience of beauty, with its emotional intensity and pleasure, belongs to our evolved human psychology. The experience of beauty is one component in a whole series of Darwinian adaptations. Beauty is an adaptive effect, which we extend and intensify in the creation and enjoyment of works of art and entertainment. As many of you will know, evolution operates by two main primary mechanisms. The first of these is natural selection –– that's random mutation and selective retention –– along with our basic anatomy and physiology –– the evolution of the pancreas or the eye or the fingernails. Natural selection also explains many basic revulsions, such as the horrid smell of rotting meat, or fears, such as the fear of snakes or standing close to the edge of a cliff. Natural selection also explains pleasures –– sexual pleasure, our liking for sweet, fat and proteins, which in turn explains a lot of popular foods, from ripe fruits through chocolate malts and barbecued ribs.

The other great principle of evolution is sexual selection, and it operates very differently. The peacock's magnificent tail is the most famous example of this. It did not evolve for natural survival. In fact, it goes against natural survival. No, the peacock's tail results from the mating choices made by peahens. It's quite a familiar story. It's women who actually push history forward. Darwin himself, by the way, had no doubts that the peacock's tail was beautiful in the eyes of the peahen. He actually used that word. Now, keeping these ideas firmly in mind, we can say that the experience of beauty is one of the ways that evolution has of arousing and sustaining interest or fascination, even obsession, in order to encourage us toward making the most adaptive decisions for survival and reproduction. Beauty is nature's way of acting at a distance, so to speak. I mean, you can't expect to eat an adaptively beneficial landscape. It would hardly do to your baby or your lover. So evolution's trick is to make them beautiful, to have them exert a kind of magnetism to give you the pleasure of simply looking at them.

Consider briefly and important source of aesthetic pleasure, the magnetic pull of beautiful landscapes. People in very different cultures all over the world tend to like a particular kind of landscape, a landscape that just happens to be similar to the pleistocene savannas where we evolved. This landscape shows up today on calendars, on postcards, in the design of golf courses and public parks and in in gold–framed pictures that hang in living rooms from New York to New Zealand. It's a kind of Hudson River school landscape featuring open spaces of low grasses interspersed with copses of trees. The trees, by the way, are often preferred if they fork near the ground, that is to say, if they're trees you could scramble up if you were in a tight fix. The landscape shows the presence of water directly in view, or evidence of water in a bluish distance, indications of animal or bird life as well as diverse greenery and finally –– get this –– a path or a road, perhaps a riverbank or a shoreline, that extends into the distance, almost inviting you to follow it. This landscape type is regarded as beautiful, even by people in countries that don't have it. The ideal savanna landscape is one of the clearest examples where human beings everywhere find beauty in similar visual experience.

But, someone might argue, that's natural beauty. How about artistic beauty? Isn't that exhaustively cultural? No, I don't think it is. And once again, I'd like to look back to prehistory to say something about it. It is widely assumed that the earliest human artworks are the stupendously skillful cave paintings that we all know from Lascaux and Chauvet. Chauvet caves are about 32,000 years old, along with a few small, realistic sculptures of women and animals from the same period. But artistic and decorative skills are actually much older than that. beautiful shell necklaces that look like something you'd see at an arts and crafts fair, as well as ochre body paint, have been found from around 100,000 years ago.

But the most intriguing prehistoric artifacts are older even than this. I have in mind the so–called Acheulian hand axes. The oldest stone tools are choppers from the Olduvai Gorge in East Africa. They go back about two and a half million years. These crude tools were around for thousands of centuries, until around 1.4 million years ago when Homo erectus started shaping single, thin stone blades, sometimes rounded ovals, but often in, what are to our eyes, an arresting, symmetrical pointed leaf or teardrop form. These Acheulian hand axes –– they're named after St. Acheul in France, where finds were made in 19th century –– have been unearthed in their thousands, scattered across Asia, Europe and Africa, almost everywhere Homo erectus and Homo ergaster roamed. Now, the sheer numbers of these hand axes shows that they can't have been made for butchering animals. And the plot really thickens when you realize that, unlike other pleistocene tools, the hand axes often exhibit no evidence of wear on their delicate blade edges. And some, in any event, are too big to use for butchery. Their symmetry, their attractive materials and, above all, their meticulous workmanship are simply quite beautiful to our eyes, even today.

So what were these ancient –– I mean, they're ancient, they're foreign, but they're at the same time somehow familiar. What were these artifacts for? The best available answer is that they were literally the earliest known works of art, practical tools transformed into captivating aesthetic objects, contemplated both for their elegant shape and their virtuoso craftsmanship. Hand axes mark an evolutionary advance in human history –– tools fashioned to function as what Darwinians call fitness signals –– that is to say, displays that are performances like the peacock's tail, except that, unlike hair and feathers, the hand axes are consciously cleverly crafted. Competently made hand axes indicated desirable personal qualities –– intelligence, fine motor control, planning ability, conscientiousness and sometimes access to rare materials. Over tens of thousands of generations, such skills increased the status of those who displayed them and gained a reproductive advantage over the less capable. You know, it's an old line, but it has been shown to work –– 'Why don't you come up to my cave, so I can show you my hand axes.'

(Laughter)

Except, of course, what's interesting about this is that we can't be sure how that idea was conveyed, because the Homo erectus that made these objects did not have language. It's hard to grasp, but it's an incredible fact. This object was made by a hominid ancestor –– Homo erectus or Homo ergaster –– between 50 and 100,000 years before language. Stretching over a million years, the hand axe tradition is the longest artistic tradition in human and proto–human history. By the end of the hand axe epic, Homo sapiens –– as they were then called, finally –– were doubtless finding new ways to amuse and amaze each other by, who knows, telling jokes, storytelling, dancing, or hairstyling. Yes, hairstyling –– I insist on that.

For us moderns, virtuoso technique is used to create imaginary worlds in fiction and in movies, to express intense emotions with music, painting and dance. But still, one fundamental trait of the ancestral personality persists in our aesthetic cravings: the beauty we find in skilled performances. From Lascaux to the Louvre to Carnegie Hall, human beings have a permanent innate taste for virtuoso displays in the arts. We find beauty in something done well.

So the next time you pass a jewelry shop window displaying a beautifully cut teardrop–shaped stone, don't be so sure it's just your culture telling you that that sparkling jewel is beautiful. Your distant ancestors loved that shape and found beauty in the skill needed to make it, even before they could put their love into words. Is beauty in the eye of the beholder? No, it's deep in our minds. It's a gift, handed down from the intelligent skills and rich emotional lives of our most ancient ancestors. Our powerful reaction to images to the expression of emotion in art to the beauty of music to the night sky will be with us and our dscendants for as long as the human race exists.

Thank you.

(Applause)"

(TED Talks, 2010)

[Professor Denis Dutton died of cancer on the 28 December 2010.]

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TAGS

2010Andrew Parkanimated presentationAotearoa New Zealandartart criticismbeautycarvingCharles DarwinChristchurch • ClimateDebateDaily • creativitycriticismcritiquecross-cultural • Denis Dutton • evolution • evolutionary origins • evolutionary theoryhuman nature • in the eye of the beholder • instinctJane Austennoveltyphilosophytaste (sociology)TED Talks • The Art Instinct • theory • theory of beauty • theory or art • universal • university academic • University of Canterbury • Van Gogh • visual sensibility • Wizard of Oz

CONTRIBUTOR

Simon Perkins
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