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19 OCTOBER 2012

A Fistful of Dollars title sequence

"One of the most iconic title sequences ever made. A Fistful of Dollars (original Italian title: Per un Pugno di Dollari) was the first spaghetti western to gain widespread international recognition. After the film's initial release in Italy, it took three years until the film was released in the US, but Sergio Leone's revolutionary take on the western would ultimately change the genre altogether, as well as catapult the careers of Leone, main actor Clint Eastwood, and composer Ennio Morricone, whose enigmatic score still resonates today.

A Fistful of Dollars (1964) was the first film in Sergio Leone's 'Dollars' trilogy that also includes For A Few Dollars More (1965) and The Good, The Bad and The Ugly (1966). The opening title sequences for these three films were made by Italian graphic designer Iginio Lardani. Unlike Leone, Eastwood, and Morricone, Lardani did not win a one-way ticket to stardom. The designer who created one of the most iconic film title title sequences of the 20th Century, and whose bold, graphic, pop art-inspired main titles continue to inspire designers, animators and filmmakers today (see for instance Paul Donnellon's opening titles for Smokin' Aces), remains relatively unknown outside the Italian film industry.

Iginio Lardani passed away in 1986, but his son Alberto Lardani told me this anecdote: 'Sergio Leone's reaction when he first saw the title sequence for 'Per un Pugno di Dollari' was of great gratitude. Not only for its extraordinary iconic impact but also because it was designed for free.'"

(Remco Vlaanderen, 14 July 2011, WatchTheTitles)

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19642D animationA Fistful of Dollars • animated credits • Clint Eastwood • Ennio Morriconefilm genre • film title art • film title design • Iginio Lardani • Italian • main titles • movie title • opening title sequence • Per un Pugno di Dollari • sequenceSergio Leonespaghetti western • title art • title design • title designer • title sequencetitles • trilogy • WatchTheTitles • western film genre

CONTRIBUTOR

Simon Perkins
05 AUGUST 2012

A Game with No Rules: rear projected Kiwi short film melodrama

"A trio of future Kiwi screen stars smoke, smoulder, steal - and worse - in Scott Reynolds' serpentine short noir. Kane (Marton Csokas) and his Zambesi-clad woman on the side (Danielle Cormack) set about ripping off Kane’s rich wife (Jennifer Ward-Lealand) with bloody results. Writer/director Scott Reynolds and longtime partner in crime, cinematographer Simon Raby, serve notice of their talents - and inspirations - with heady lighting, deliberately shonky back projection, and opening titles right out of Hitchcock [Saul Bass inspired]. Muso Greg Johnson supplies the horns."

(NZ On Screen)

Fig.1 Scott Reynolds/Zee Films (1994), "A Game with No Rules" Aotearoa New Zealand, 35mm 16 minutes.

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199435mmA Game with No Rulesa girl and a gunAotearoa New ZealandAustralasia • back projection • cinematic conventionscinematic languageclicheDanielle Cormackdesign conceitextradiegeticfilm genrefilm noirformal conceit • Grant Major • Greg Johnson • Jennifer Ward-Lealand • Jon Brazier • kiwi shortkiwi short filmskiwi shortsMarton Csokasmelodrama • Mike Hedges • mise-en-abymemise-en-scenenz short filmpasticherear projectionSaul Bass • Scott Reynolds • self-referential • serpentine structure • short filmSimon RabyThe Coming of Age of The New Zealand Short Filmtheatrical spacevisual conventionsvisual stylevisual vernacular • Wayne Cook • Zambesi (apparel)

CONTRIBUTOR

Simon Perkins
30 MARCH 2012

Repo Man: generic packaging in a plain pack world

"Clark Collins definition of Repo Man as an 'hilarious genre-hopping indictment of consumerism in which, for example, all cans of drink in the supermarket are labelled simply 'drink'' (Collins 2001: 36)"

(Nicholas Rombes)

Nicholas Rombes (2005). New Punk Cinema, Edinburgh University Press.

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1980s1984 • Alex Cox • alien • anti-consumerist • apocalyptic • apocalyptic cynicism • b-movieblack comedy • Blair Witch Project • blue text • cans of drink • Chevrolet Malibu • Chevy Malibu • consumableconsumerismconsumptioncoolcounterculture • cult movie • cynicismdesign conceit • disenfranchised • drink • Emilio Estevez • filmfilm genre • Flipper (band) • food label • generic • generic brand • generically • grocery store • Gummo • humour • indictment of consumerism • label • low budgetMementonew wave • Otto (character) • packagingpackaging design • plain • plain pack • plain white • product packaging • product placementpunkpunk rockpunk rock ethosrebellion • Repo Man • Requiem for a Dream • Ronald Reagan • Run Lola Run • shoppingsubculturesupermarket • The Celebration • Time Code

CONTRIBUTOR

Simon Perkins
06 SEPTEMBER 2011

Fonda and Bronson's famous duel in Once Upon a Time in the West

"Epic story of a mysterious stranger with a harmonica who joins forces with a notorious desperado to protect a beautiful widow from a ruthless assassin working for the railroad."

(IMDb.com, Inc.)

Fig.1 Sergio Leone (1968). "Once Upon a Time in the West"

[See from this point for a good example of film flashback to explain backstory, where Charles Bronson's character reveals a moment from his past. The exposition provides a direct way of adding context and meaning to current situation.]

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1968back storyBernardo Bertolucci • Charles Bronson • choreographycinematography • Claudia Cardinale • Dario Argento • denouement • design formalism • desperado • duelEnnio Morriconeexpositionfigures in spacefilm genreflashback • harmonica • Henry Fonda • Jason Robards • mise-en-scenenon-diegetic soundOnce Upon a Time in the West (film) • railroad • revelationrevenge • Sergio Donati • Sergio Leonespacestrangervisual designvisual spectaclewestern film genre

CONTRIBUTOR

Simon Perkins
06 MAY 2011

Infographics for the Canal+ network

Adverstising campaign for the network Canal+ // Creatives : Gregory Ferembach & David Troquier Agency : BETC eurorscg Paris // Créative Director: Olivier Apers // Illustrator : Les Graphiquants

Fig.1-5 "J'ai Envie de Faire un Court-métrage"; "J'ai Envie de Faire un film d'animation"; "J'ai Envie de Faire un film d'horreur"; "J'ai Envie de Faire un film d'action"; "J'ai Envie de Faire un Film Porno". [English versions]

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action movie • adverstising campain • animated movie • BETC Euro RSCG • Canal • Canal+ • chart • David Troquier • design processdiagram • directeur artistique • film genrefilm posterfilm productionfilmmakingflow diagramflowchartgenregraphic design • Gregory Ferembach • horror movie • infographicsinformation aestheticsinformation graphicsinstructional design • Les Graphiquants • network Canal+ • Olivier Apers • pornoposterschemashort filmvisual communicationvisualisation

CONTRIBUTOR

Simon Perkins
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