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Which clippings match 'Commercials' keyword pg.1 of 1
11 MARCH 2012

Peter Bannan: director + photographer

"After gaining a degree in Fine Arts at Canterbury University in the mid seventies, majoring in European Film, Peter went on to make his name as a fashion photographer, shooting fashion for designers, catalogues and magazines both in New Zealand and off shore.

Ten years ago he co–founded his Auckland based film company Bannan Films and now after relocating to Singapore in 2008 is primarily directing commercials as a freelancer.

His fashion background gives his commercials a beautiful, visually unique style, while his cinema interests bring subtle, often quirky humour with strong characters and captivating storytelling. Peter has a relaxed, calm demeanor, which allows him to work well with babies & children, this also obviously comes from the experience he has had with his own three children."

(Peter Bannan)

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TAGS

advertisingAotearoa New Zealand • Bannan Films • commercialsdesigndesign formalism • fashion catalogue • fashion magazinefashion photographerfashion photography • film directing • fine artsfreelancerPeter BannanphotographerphotographyshowreelSingaporeTVC • tvc showreel • University of Canterburyvisual communicationvisual drama • visually unique

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

Anando Milk: visual effects in outdoor advertising

Credits: Advertiser/Client: Anando Milk; Product/Service: Anando Milk; Advertising Agency, City: McCann Erickson India, Mumbai; Country: India; Advertising Agency, City: McCann Erickson India, Mumbai; Country: India; Executive Creative Director: Prasoon Joshi; Creative Director: PK Anil; Copywriter: Prasad Venkatraman; Art Director: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli; Photographer: Shekawat HS

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TAGS

ad • AdMe Group • adsadvertadvertising • Anando Milk • archiveaward winnersbillboard • Coloribus • commercialscreative advertisingillusionIndiaLLCoutdoor advertisingperspective • print advertising • showcasevisual communicationvisual effectsvisualisation

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2009

Product placement: personal video recorders degrading impact of conventional advertising

"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo–style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."

(Michael Bovard & Jeffrey Murray, 2005)

RIT Digital Media Library: Item 1850/5333

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TAGS

2005advertisingbrand awarenessbrand recognitionbrandingCoca-Cola • Coke • commercialcommercialsconsumer behaviourconsumerism • embedded marketing • enterprisefilminnovation • marketing communications • mass media • multidimensional message • old media • personal video recorder • persuasionprintproductproduct endorsementproduct placementpromotion • PVR • radioremote control • RIT Digital Media Library • Rochester Institute of TechnologyshoppingsponsorshiptelevisionTIVOvideo mediazapper

CONTRIBUTOR

Simon Perkins
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