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03 DECEMBER 2012

2nd Mobile Creativity and Mobile Innovation Symposium

"Mobile phones have evolved rapidly from a communication device to a creative and educational tool. The current mediascape can be described as a dynamic ecosystem that has seen the emergence of new media aesthetics and formats, such as iPhoneography and mobile–mentary (mobile documentary) filmmaking. For communities world–wide mobile technologies provide access to a vast amount of new services. (Mobile phone) users (or rather pro–d–users), artists, designers, filmmakers and independent creatives can define new modes of mobile media practices transcending the realm of established disciplines and transforming the contemporary mediascape. The participatory turn in media culture (collaboration, co–creation and crowd–sourcing) creates new opportunities and challenges for visual communication design. Mobile devices enable us to see the world from new viewpoints and angles."

(Mobile Innovation Network Aotearoa, 2012)



2012 • 2nd Mobile Creativity and Mobile Innovation Symposium • Andrew Quitmeyer • Aotearoa New Zealand • Camille Baker • Daniel Mauro • Daniel Wagner • Dean Keep • design researcherfilmmaking • Gavin Wilson • International Mobile Creativity and Mobile Innovation SymposiumiPhoneographyLaurent AntonczakLynne CiochettoMax SchlesermediascapeMINAMINA2012Mobile Innovation Network Aotearoamobile mediamobile media practicesmobile phonemobile video production


Max Schleser
29 JUNE 2011

A going concern. Toilet signage as an international cultural artefact

"Toilet signage itself has a relatively young history, following that of the public loo, which only became common in the late nineteenth century, stimulated by increasing mobility and the separation of work from home. Public conveniences first appeared in British railway stations and department stores, but the practice was then exported through the British empire.

These early signs were text–based but increasingly mobile populations in the twentieth century encouraged the development of pictorial systems that did not require shared language. Visual languages such as the US Department of Transportation symbol system designed in 1974 – the first comprehensive pictogram system – and systems developed for the Olympics aimed for universality but very much reflected their Germanic roots in abstract systems such as those of Otto Neurath. Once embraced by international communications and business, they became part of the International Style."

(Lynne Ciochetto, 13 August 2009)



1974 • abstract systems • British Empire • British railway stations • cultural artefactdepartment storesGermanic rootsglobalisationgraphic representation • increasing mobility • India • international business • international communicationsInternational StyleInternational Typographic Style • late nineteenth century • Lynne Ciochetto • mobile populations • modernismOlympicsOtto Neurathpictogrampictogram systempictorial systemspostcolonial • public loo • rail • separation of work from home • shared languagesignssymbol systemtoilet signagetwentieth century • US Department of Transportation • visual communicationvisual language


Simon Perkins
29 JUNE 2011

Green USP? Greenwashing and design in the age of ethical consumption

"In the contemporary era of heightened green awareness and 'ethical consumption', major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.

As companies have started using green concepts or claims in their advertising, branding and marketing a trend has emerged called 'greenwashing'. 'Greenwashing' refers to marketing is that is misleading, untruthful or creates false impressions (see Fred Pearce's column in the Guardian)."

(Lynne Ciochetto, 24 March 2010)

Fig.1 2010 Toyota Prius "Harmony" TV Commercial

Fig.2 Nick Turner, "BP Exec", from Art Not Oil satirising BP's revamped green corporate identity.



advertising • Art Not Oil • BP • BP Exec • brandingcommodity • company profiles • consumptioncorporate identity • design in the age of ethical consumption • design journaldesign responsibilityemotive manipulation • environmental messages • ethical consumptionethicsEye (magazine) • Fred Pearce • graphic design • green awareness • green claims • green concepts • green corporate identity • greener brands • greenwashing • impression managementLynne CiochettomarketingmisleadingtrendsUSP


Simon Perkins
17 NOVEMBER 2009

Male-gazing in NZ, Russia and NYC

"Much advertising in the past has been about creating new needs and taboos that can be met by products, writes Lynne Ciochetto, as I noted in my Eye 59 article 'Advertising and the globalisation of aspiration'. Throughout most of the twentieth century, the focus has been on the female market.

However as markets in the west become saturated, the male market has been redefined in terms of products, and the representation of men has broadened beyond the narrow stereotypes of the past. For decades after the 1960s, the masculine ideal was epitomised by 'Marlboro Man', regarded within advertising as the man every man wanted to be and that every woman wanted to be with."

(Lynne Ciochetto, 2009, Eye Magazine)



Simon Perkins

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