"The exhibition JOSEF FRANK: Against Design presents the full scope of Frank's pioneering and diverse oeuvre. In light of his prodigious output of furniture and textile designs that remain current to this day and his intensive involvement with the possibilities of architecture and living in the modern era, the title Against Design might at first seem a puzzling choice for an exhibition on Josef Frank. Frank, whose work as a designer and design critic continues to be considered contemporary today, represented a pragmatic approach to design and argued for a simple and 'normal'—but by no means normative—architecture and design. He believed that existing elements should be taken into account as a matter of course and intuitively developed for practical use, without striving toward representation and innovation. To Frank, it was not so much the formal qualities, but those of social experience that were important; his interiors and household objects were not intended to be subjected to formalist concepts, but placed at the service of convenience.
Especially today, Josef Frank's ideas about an uncontrived and unpretentious functionality, whose aim was an independent, free, enlightened bourgeois domestic culture far from stylistic dogmas and fashionable conventions, seem more relevant than ever."
"New Designers will bring you face to face with the next generation of design leaders. Every year it helps thousands of graduates to launch their career at the spectacular Business Design Centre in London, the world's capital of design.
With its longstanding reputation for bringing young design talent and business together, New Designers works with prestigious, forward thinking, innovative companies and organisations.
New Designers takes place at the Business Design Centre, a venue with rich history and a strong connection to the design world. It has launched over 100,000 New Designers into the professional world, with many becoming world famous design icons."
"1962. A group of designers and art directors come together to celebrate creative communication and raise standards within their industry.
Amongst the group are David Bailey, Terence Donovan and Alan Fletcher (yes, it was that cool). They call themselves British Design & Art Direction and the following year they organise their first Awards event. And they are picky. From 2500 entries they select just 16 pieces of work to receive the soon to be coveted Yellow Pencil.
2011 and British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide."
"The London Design Festival was conceived by Sir John Sorrell and Ben Evans. Building on London's existing design activity, their concept was to create an annual event that would promote the city's creativity, drawing in the country's greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design."
"Sketches are obviously pictorial, for they refer to shape and orientation, and often to approximate size even if they maintain a varying degree of abstractness. Yet it is impossible to confirm that there is a direct one–to–one correspondence between shapes and figures on paper and the images they stand for. It is therefore proposed to refer to the (pictorial) reasoning evident in interactive imagery at the time of sketching as consisting of two modalities. The designer is 'seeing as' when he or she is using figural, or 'gestalt' argumentation while 'sketch–thinking'. When 'seeing that', the designer advances no figural arguments pertaining to the entity that is being designed. The process of sketching is a systematic dialectics between the 'seeing as' and 'seeing that' reasoning modalities. To examine this proposition, design moves and arguments were inspected as they are established through protocol analysis. The notion of 'seeing as' and 'seeing that' will be further elucidated as we proceed, so as to best exploit documentation from the protocols."
(Gabriela Goldschmidt 1991, p.131)
Goldschmidt, G. (1991). "The dialectics of sketching." Creativity Research Journal, Routledge 4(2): 123–143.
Fig.1 Donald Owen Colley [http://buttnekkiddoodles.com/2012/12/26/knockin–about–chicago/]