College for Creative Studies parody PSA campaign
"Team Detroit is an advertising firm located in, you guessed it, Detroit. When they were approached by the College for Creative Studies to create an ad campaign for the school, the firm decided to not go the typical, technology route, but rather, chose to go with good old fashioned poster designs. In the series, somber faces and hilarious, bright yellow captions immediately capture the viewer's attention and you can't help but smile at the variety of comical spoofs, where parents talk to their kids about the seriousness of...going to art school! The concept was a great success and Team Detroit says, 'After we created this series of low-tech posters, something amazing happened. They went viral. People started sharing them though blogs, Facebook and Twitter. People chuckled, then passed them along to their friends. Who knew you could blow up the Internet with a campaign full of print material?'"
(Katie Hosmer, 3 February 2013, My Modern Metropolis)
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Simon PerkinsSHARE
The Roses Student Awards: UK UG graphic design competition
"The Roses Student Awards is a platform for students to get agencies attention! The awards recognise fresh and original work representative of the next design generation. Roses Student provides the opportunity to get undergraduate work infront a first class judging panel. Is there a diamond among the rough? 10 agencies, 10 judges, 10 chances. Who will make the cut!? ...
The Roses Student Awards deadline 15th Feb 2013. The work will be judged 14th March with the winners being revealed on the night in a networking party at Islington Mill, Salford."
(Roses Student Awards)
Fig.1 2012 winner Abigail Burch (Nottingham Trent University) Brief 1. "Alternative Therapy: Tayburn".
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Simon PerkinsSHARE
10 ways to communicate a brand effectively
"Delight your clients with engaging brands that hit all the sweet spots, with our ten pro tips" (Computer Arts, 11 January 2013)
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Simon PerkinsSHARE
Inspiring retail spaces: Camper and Aesop
"When it comes to retail concepts, few brands create spaces as diverse and conceptual as Camper and Aesop. Both brands, though fundamentally different in their origins and sales offerings, showcase a strong affinity to design. Design plays an instrumental role in the consumer experience of their brand. Choosing design innovation as a life style that applies not only to their product allows them to push the envelope for unique solutions with every new store they open. In addition it is to note that Aesop often uses recycled materials or packaging elements creatively in new context. What makes it special is the fact that they team with independent designers (often locals reflecting best on local context) in creating shop concepts, ensuring each is totally unique in its setting in opposition to the trend of global uniformity."
(omni//form)
Fig.1 Aesop, Brisbane, Australia.
Fig.2 Camper, Granada.
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Simon PerkinsSHARE
Theorizing Advertising and Promotion
"The visual rhetoric of ads is not, then, confined to the copy. An ad is an argument, a persuasive communication. Every part of it must support the main argument, must be persuasively suggestive. A press ad for Retinol Activ Pur face cream used a clever visual metaphor to support a claim that the cream reduced facial wrinkles. The ad featured two juxtaposed images of a beautiful (Caucasian) woman. She was wearing what seemed to be a white robe, folded over one shoulder like a Roman toga. In the background was a pure blue sky and a suggestion of white pillars, of the kind found in a Greek temple. One picture was cracked, like the surface of an old oil painting. The other was smooth. The metaphoric reference was clear: the cracks suggested wrinkles, but in an elegant way that was complimentary, not demeaning, to age. Old paintings are things of classical beauty, but the paint does tend to crack with age. The ad was designed to draw the eye across aesthetically appealing images while giving the reader heavy hints about the classic beauty they might aspire to if they were to consume the brand.
However the levels of meaning in advertisements are theorized. Acknowledging their presence lends a new dimension to the analysis of advertising as persuasive communication. It brings to light some of the subtlety and complexity of advertising design, while also allowing us to draw an intellectual connection between the various artificially differentiated categories of marketing communication."
(Chris Hackley, 2010)
Chris Hackley (2010). "Advertising and Promotion: An Integrated Marketing Communications Approach", Second Edition, SAGE Publications Ltd.
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Simon PerkinsSHARE
