"The Ulm School of Design was founded in 1953 by Inge Aicher-Scholl, Otl Aicher and Max Bill, with the main task of incorporate design into industry and to shape our material culture. In the post-war years, the process was marked by a crisis of values and resources, and this fact drove the Ulm School to re-think the meaning of creating forms in the contemporary world and to democratize the access to design. The exhibition explores the concept of 'system', related with a set of rationally components capable of generating an object, and also the systematic approach of the school, which included for the first time, the integration of science and art.
The importance of the Ulm School in the history of design comes from the strict methodology they imposed on project development. Focusing on an inter-disciplinary work and objective design analysis, it rejected design as an artistic activity and spread through industry to all walks of life. The school was recognized worldwide for its approach of focusing on the design of the system rather than the object."
(Ethel Baraona Pohl, 13 February 2012, Domus Magazine)
"Design should not dominate things, not dominate people, it should help people".
(Dieter Rams, Gestalten)
"Hyper-Reality is a series of short films, exploring a future city saturated with technology and media. It is an extension and re-imagining of the Augmented (hyper)Reality project, this time set in Medellín, Colombia."
(Keiichi Matsuda, 2013)
"The packaged printed grill gives people the power of transformation through movement. ... The outer packaging with its printed grid means as soon as people pull the insert out it will cause the effect without instruction needed. As well as the primary kinetic piece on each side there is a secondary more subtle one in the background."
(Nottingham design agency: Seismik)